William Formico
San Diego,CA
Summary
Results-driven sales professional with a strong background in client relationship management, logistics sales, and customer service. Proven ability to exceed sales goals, develop new business opportunities, and build lasting relationships with clients. Experienced in high-pressure environments requiring strong communication, problem-solving, and organizational skills. Self-motivated and highly reliable with a passion for helping clients find effective solutions.
Overview
10
10
years of professional experience
Work History
Server/Bartender
Brewery X
San Diego, California
05.2026 - Current
- Provided exceptional customer service in fast-paced brewery environment.
- Crafted signature cocktails using fresh ingredients and local spirits.
- Managed bar inventory and ensured proper stock levels for busy shifts.
- Maintained cleanliness and organization of bar area throughout shifts.
- Effectively multitasked within fast-paced environment.
- Remained calm and poised during busy periods, promoting great customer service to guests.
- Provided flexible support as a bartender and server, adapting to team needs during busy shifts.
Commercial Sales Representative
BMS Moving & Storage
01.2025 - 04.2026
- Generated $260,000 in relocation and logistics sales within the first five months in a fully self-sourced sales role.
- Prospected and developed new business independently without company-provided leads, demonstrating strong initiative and business development skills.
- Built relationships with commercial clients to understand their relocation and logistics needs, creating customized solutions for office moves, storage, and transportation.
- Managed the full sales cycle including prospecting, consultations, quoting, closing, and coordinating logistics with operations teams.
- Strengthened negotiation, communication, and relationship-building abilities through consultative selling in a competitive logistics market.
- Maintained strong client relationships to ensure repeat business and referrals.
- Provided excellent customer service by anticipating needs and responding promptly to requests.
Server
Ideal Bar and Grill
Santa Cruz, USA
08.2025 - 01.2026
- Greeted and accommodated guests, building positive experience from first interaction.
- Demonstrated ability to interact with customers in a friendly and professional manner.
- Encouraged guests to buy additional items such as appetizers, drinks, and desserts.
- Memorized frequent customer preferences to build relationships and loyalty.
- Assisted with training new wait staff members to ensure proper procedures were followed at all times.
- Delivered excellent customer service in a high-volume, fast-paced environment.
- Built rapport with customers while upselling beverages and sharing product knowledge.
- Managed time effectively under pressure while maintaining service quality.
- Resolved customer concerns professionally and courteously.
Bartender/Server
Nandos Mexican Cafe
Mesa, USA
03.2023 - 12.2024
- Trained new staff on bartending techniques, inventory organization, and cash handling.
- Managed daily operations and supervised a team of 30 employees.
- Maintained strong relationships with customers while fostering a positive and energetic workplace culture.
- Conducted weekly inventory counts and placed supply orders.
- Created staff schedules and managed labor needs.
Manager
Dutch Bros Coffee
Grants Pass, USA
07.2020 - 03.2023
Insurance Agency Owner
Farmers Insurance
Campbell, USA
05.2016 - 07.2020
- Attended bi-weekly management meetings to review shop performance.
- Trained and mentored new employees on company policies and procedures.
- Monitored sales performance and identified operational improvements.
- Consistently worked toward and achieved sales quotas while building long-term client relationships.
- Educated clients on insurance policies and coverage options.
- Generated new business through cold calling, networking events, referrals, and marketing initiatives.
- Provided ongoing customer service and conflict resolutions to ensure client satisfaction.
Education
Diploma -
Rogue Community College
01-2018
High school or equivalent -
Willow Glen High School
06-2015
Skills
- Sales Strategy & Client Acquisition
- Upselling & Cross-Selling
- Prospecting & Lead Generation
- Team Leadership
- Inventory Management
- Conflict Resolution
- Customer Relations
- Logistics & Relocation Sales
- Strong Multitasking Abilities
- Time Management
- Staff Training & Development
- Cash Handling
Timeline
Server/Bartender
Brewery X
05.2026 - Current
Server
Ideal Bar and Grill
08.2025 - 01.2026
Commercial Sales Representative
BMS Moving & Storage
01.2025 - 04.2026
Bartender/Server
Nandos Mexican Cafe
03.2023 - 12.2024
Manager
Dutch Bros Coffee
07.2020 - 03.2023
Insurance Agency Owner
Farmers Insurance
05.2016 - 07.2020
Diploma -
Rogue Community College
High school or equivalent -
Willow Glen High School