William Gadson

• Draft and develop targeted communications for well-being initiatives, ensuring alignment with Humana’s overall health and wellness goals.
• Coordinate and execute communication strategies for specific campaigns, driving engagement and participation among associates.
• Collaborate with internal stakeholders to streamline communication efforts and ensure consistent messaging across multiple platforms.
• Manage the end-to-end process for associate-facing activities, including the development of promotional materials, content delivery, and feedback collection.
• Analyze communication effectiveness through metrics and feedback, adjusting strategies to enhance clarity, engagement, and overall impact.

• Provide creative consultation to engage audiences and stakeholders.
• Manage video and audio projects for small businesses and nonprofit organizations.
• Create and develop brand strategies.

Highlight:

Assisted a nonprofit partnership with the development of a mission reporting video which yielded a half a million-dollar grant.

• Planned, designed, and scheduled phases for large projects.
• Provided detailed project status updates to stakeholders and executive management.
• Identified plans and resources required to meet project goals and objectives.
• Managed projects from procurement to commission.
• Monitored project performance to identify areas of improvement and make adjustments.
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Achieved project deadlines by coordinating with contractors to manage performance.

• Served as video and podcast subject matter expert for internal communications department for a multi-billion dollar health care provider.
• Managed and coordinated over sixty video and podcast projects per year.
• Liaison between senior level leadership and production team to create alignment with marketing goals.
• Managed multiple media channels for various business segments. Compose creative briefs for campaigns and multiple video series. Maintain and manage distribution lists and audience data.
• Served as primary contact for media information and analysis. Maintain repository for multi-media files and invoices.
• Created and distributed technology utilization instructions for employee engagement.
• Served as lead producer for annual year-end review video resulting in more than 15,000 impressions.

• Monitored student athletes' academic progress to ensure eligibility for participation in athletic activities.
• Provided individual instruction and mentoring for student athletes on technical skills, tactics, and game strategy.
• Evaluated player performance during practices and games; provided feedback as needed.
• Developed and implemented practice plans to improve team performance.
• Conducted scouting of opposing teams to help devise effective game plans.
• Analyzed data collected from video recordings of practices and games; identified areas needing improvement.

• Coached and monitored athletes during practices and games to develop their basketball skills.
• Analyzed game footage using specialized software tools such as Hudl.
• Attended staff meetings with coaches, trainers, parents, and administrators to plan for upcoming seasons.
• Assisted the Varsity Boys Basketball Coach in developing and implementing practice plans.
• Prepared scouting reports highlighting opponents' strengths and weaknesses prior to each game.
• Maintained records of player performances in order to evaluate individual performance levels over time.