STEPHEN DONNARUMMO
MERIDEN,CT
Summary
Marketing communications professional with track record of developing and executing successful campaigns and communication initiatives. Known for collaborative team efforts and reliability in dynamic environments. Specializes in strategic messaging and project management, with keen focus on achieving impactful results.
Overview
21
21
years of professional experience
Work History
Sr, Marketing Communications Specialist
LATICRETE International, Inc.
Bethany, CT
10.2022 - Current
- Supported the planning and execution of integrated marketing communication strategies for product launches and brand initiatives.
- Developed compelling content tailored to target audiences, ensuring alignment with brand standards and messaging.
- Collaborated with cross-functional teams to coordinate marketing materials and manage project timelines effectively.
- Assisted in the execution of trade shows and customer events, enhancing brand visibility and engagement.
Creative Services Director
Nexstar Media, WTNH-TV News 8
New Haven, CT
03.2020 - Current
- Responsible for cross functional branding and messaging via on-air, social media, and live events for a Nielsen top-35 market
- Manage the creative team staff on all aspects of projects including shooters, editors, and graphic designers
- Ensure all messaging is in alignment with corporate guidelines, including weekly and monthly reporting
- Propelled a rise in viewership, ratings, and website traffic to #1 in key areas by utilizing market research and targeted content messaging in key demos and geographic areas
- Maintain and cultivate relationships with advertising agencies, community groups, and media organizations
- Focus on growth and development of creative team staff that has led to internal promotions. Continuous cultivation of a new wave of staff through internships, cross department collaboration, and recruitment.
Senior Marketing Producer
Nexstar Media, WTNH-TV News 8
New Haven, CT
06.2018 - 03.2020
- Oversaw and implemented corporate initiatives on the local level
- Developed standard operating procedures and documented workflows within the department
- Worked with sales managers and staff to ensure accurate production and delivery of station sponsorships
Marketing Writer/Producer
Nexstar Media, WTNH-TV News 8
New Haven, CT
06.2016 - 06.2018
- Established outside marketing contacts for all station-driven marketing campaigns both online and on-air.
- Measured the results of each campaign through a variety of analytics tools.
- Worked with sales and marketing staff to ensure accuracy of all client-driven promotions.
Marketing & Digital Media Specialist
Media General, WTNH-TV News 8
New Haven, CT
04.2012 - 06.2016
- Planned and managed digital marketing strategies for all brand initiatives.
- Oversaw the production and implementation of broadcast and digital video, including staff and talent for each shoot.
- Worked with analytics tools to track and improve marketing efforts.
Media Marketing Manager
LIN Media, WTNH-TV News 8
New Haven, CT
01.2009 - 04.2012
- Developed digital marketing & social media strategies.
- Built brand playbooks for the launch of various digital platforms & websites.
- Tracked the results of digital marketing efforts and created reports monitoring progress and goals.
- Led training for new and existing employees on digital platforms.
Web Content Producer
LIN Television, WTNH-TV News 8
New Haven, CT
02.2008 - 01.2009
- Field producer and webmaster for a revenue-driven company website.
- Coordinated with guests, account executives, hosts, and crew on all aspects of production.
- Wrote scripts, marketing materials, and web content.
Marketing & Promotions Director
Cox Radio, WEZN-FM
Milford, CT
07.2005 - 02.2008
- Supervised all station marketing events, and a large staff of employees.
- Oversaw all elements of the station's marketing, including contesting, email marketing, and event marketing.
- Negotiated trade, media buys, and merchandising rates with all outside vendors.
Education
BA - Communications, Business
Marist College
Poughkeepsie, NY05.2003
Skills
- Team Leader
- Marketing Strategy/Planning
- Project Management
- Corporate Project Oversight & Compliance
- Budgeting
- Event Marketing & Creation
- Analytics & Research
- Flexibility and Adaptability
- Public relations
- Editing
- Content development
Timeline
Sr, Marketing Communications Specialist
LATICRETE International, Inc.
10.2022 - Current
Creative Services Director
Nexstar Media, WTNH-TV News 8
03.2020 - Current
Senior Marketing Producer
Nexstar Media, WTNH-TV News 8
06.2018 - 03.2020
Marketing Writer/Producer
Nexstar Media, WTNH-TV News 8
06.2016 - 06.2018
Marketing & Digital Media Specialist
Media General, WTNH-TV News 8
04.2012 - 06.2016
Media Marketing Manager
LIN Media, WTNH-TV News 8
01.2009 - 04.2012
Web Content Producer
LIN Television, WTNH-TV News 8
02.2008 - 01.2009
Marketing & Promotions Director
Cox Radio, WEZN-FM
07.2005 - 02.2008
BA - Communications, Business
Marist College