Summary
Overview
Work History
Education
Skills
Timeline
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Amy Trudell

Canton,MI

Summary

Seasoned Senior Manager with expertise in strategic business planning and development. Demonstrated leadership, effective communication, and decision-making skills. Achieved consistent results by improving operational efficiency, enhancing team productivity, and implementing innovative management strategies.

Overview

19
19
years of professional experience

Work History

Integrated Marketing Communications Sr. Manager

Verizon Business Group
Southfield, MI
03.2021 - Current
  • Led integrated marketing campaigns targeting Tier 1 and Tier 2 event programs for the Verizon Business channel
  • Developing campaign strategies, establishing cross-functional stakeholder teams to support campaign needs, leading end-to-end planning, and ensuring leadership alignment during milestone reviews. Managing program timelines and delivering final campaign assets.
  • Author creative briefs to inform stakeholders and agency partners of the project scope.
  • People leader, managing a staff of three contract employees. Overseeing all Verizon Connect IMC projects and supporting Trade Show and Webinar marketing needs for Stacy Cumming's team.

Marketing Manager, Customer Programs Team

Verizon Business Group
Southfield, MI
10.2018 - 02.2021
  • Implemented the Verizon Business Security Series, nationally. Developing the series to showcase Verizon's security portfolio, orchestrating all aspects of planning (location scouting, vendor contracts, all communications, budget management, partner support, local sales support, and reporting).
  • Support the 5G Innovation Sessions events, nationally. Second in command of the 5G IS series, supporting communications, developing the experiential program, on-site execution, and program reporting.

Operations Sr Analyst, Buisness Sales

Verizon
Southfield, MI
11.2015 - 09.2018
  • Operations lead for the newly formed SMB Channel for the Great Lakes Market.
  • Supported all levels of the new SMB sales teams; frontline sales, management, and senior leadership. Drafting communications, presentations, reporting, and analytics weekly.
  • Collaborated with nationwide cross-functional teams on complex sales issues.
  • Honored with Regional President's award for remarkable service.

Marketing Consultant, Events and Sponsorships

Verizon
Southfield, MI
03.2006 - 09.2015
  • End-to-end program management (planning and execution) of Regional Kickoff meetings, leadership town hall events, sales recognition Winners Circle events, Regional Rock Star events, and various other event programs.
  • Managed sponsorships and branding for the Detroit Tigers, Detroit Red Wings, regional NFL relationships, the University of Michigan, Michigan State University, DTE Music Theater, and the National Cherry Festival. Managed Brand Ambassador teams that supported our sponsorship programs.
  • Driving strategic growth and product visibility for Verizon products. Developing new and innovative ways to capitalize on events and sponsorships.

Education

Bachelor of Science - Business Administration And Management

Northwood University
Midland, Michigan, MI

Skills

  • Project management
  • Strategic planning
  • Content creation
  • Concise communicator
  • Experiential marketer
  • Collaborative leader

Timeline

Integrated Marketing Communications Sr. Manager

Verizon Business Group
03.2021 - Current

Marketing Manager, Customer Programs Team

Verizon Business Group
10.2018 - 02.2021

Operations Sr Analyst, Buisness Sales

Verizon
11.2015 - 09.2018

Marketing Consultant, Events and Sponsorships

Verizon
03.2006 - 09.2015

Bachelor of Science - Business Administration And Management

Northwood University

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Amy Trudell