Plus years of professional experience
William Gordon
Innovation Director
Cumming,GA
Summary
Results-oriented Innovation Executive with a proven track record in program management, product strategy, and successful innovation implementation. Utilizes a strong foundation in project and process management principles to expertly capture customer needs and requirements for impactful results. Specializes in utilizing a human-centered design approach to craft and implement new products and services. Demonstrates expertise in thought leadership and serves as a positive disruptor, focused on asking the right questions, creating positive outcomes, and surpassing aggressive goals. Committed to bringing strategic innovation to new challenges, driving positive change with a holistic approach that ensures transformative solutions align with organizational objectives.
Overview
15
15
Work History
Innovation Director, Digital Innovation
Carelon Digital (FKA Anthem)
09.2021 - Current
- Serve as the product owner for myhealthbenefitfinder.com, ensuring features, functions, and regulatory compliance leading cross-functional teams to 0 to 1 delivery.
- Delivered over $85 million in top-line revenue and impacted 500,000+ lives through www.myhealthbenefitfinder.com since launch in 2022
- Delivered over $15 million in op-gain via www.myhealthbenefitfinder. since launch in 2022
- Spearhead healthcare projects, focusing on revenue growth, digital accessibility, and strategic expansion of www.myhealthbenefitfinder.com
- Lead healthcare innovation projects meeting stakeholder needs, revenue growth, and product enhancements goals
- Act as the product evangelist, expanding the reach of myhealthbenefitfinder.com through collaboration and media campaigns
- Utilize Medicaid expertise and manage statewide programs as a Program Manager
- Drive rural digital healthcare access through collaborations with telecom companies
- Achieved a conversion rate from visitors to enrolled individuals on myhealthbenefitfinder.com that was 5 times higher than traditional enrollment categories
- Received Fast Company Honorable Mention for Best Health Design in 2023 for myhealthbenefitfinder.com
- Recognized as an Innovator of the Year in Healthcare by PM360 for myhealthbenefitfinder.com in 2023
- Led a wireless-based program in collaboration with Verizon, AT&T, and T-Mobile, targeting over 100,000 people in rural areas by the end of 2024, with a $50 million cost of care reduction within the first 24 months
Technical Program Manager, Government Business Division
Carelon Digital (FKA Anthem)
09.2018 - 09.2021
- Led impactful Medicaid expansions, managed health initiatives, and seamlessly integrated acquired properties, contributing to substantial revenue growth and organizational synergy
- Led integration and expansion projects that have account for over $5 Billion in topline revenue
- Implemented Medicaid expansion programs, notably in Missouri and West Virginia, impacting over 500,000 individuals
- Oversaw the implementation of child and juvenile behavioral health management programs in Missouri, managing cross-functional teams of over 300 members
- Managed project budgets exceeding $5 million, emphasizing time management and budgetary control
- Led executive readouts on status and risk management, ensuring effective communication for all implemented programs
- Successfully integrated acquired properties in Florida under the Simply brand, overseeing the integration of IT systems, claims data, reporting, and billing
- Completed the integration of acquired properties in Florida on time and within the $1 million budget, resulting in a seamless transition for over 6 regions with 200,000 members
- Implemented Medicaid expansion programs, impacting additional populations in Missouri and West Virginia, contributing to significant annual revenue
- Executed the Children's Health Medicaid program (CHIP) in West Virginia, benefiting around 100,000 individuals and contributing to $500 million in top-line revenue
Assistant General Manager, Customer Operations
ABM-Lanier-Hunt
09.2017 - 09.2018
- Oversaw operations, ensuring revenue integrity, enhancing satisfaction, and driving financial growth
- Managed 32,000+ parking spaces at Hartsfield-Jackson International Airport, overseeing P&L generation exceeding $150 million annually
- Served as the Senior Management resource for over 300 Union and Non-Union Customer Operations employees
- Ensured the integrity of revenue-generating transactions, acting as the final escalation point for internal and external customer disputes
- Provided executive reporting to Senior Department of Aviation staff and reviewed/approved all Customer Operations staffing schedules
- Reviewed, investigated, and corrected internal financial audit findings related to cashier transactions
- Achieved three monthly records with over 95% customer satisfaction ratings, meeting all financial goals during those periods
- Generated over $150,000 in additional annual revenue through strategic initiatives
- Successfully reduced employee churn by 15% through focused retention efforts
- Motivated, trained, and disciplined employees to maximize performance.
- Optimized scheduling practices to ensure appropriate coverage during peak hours while minimizing labor costs.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
Vice President Wireless Strategy and Development
PaceControls
09.2015 - 07.2017
- Business Development - Delivered $29,000,000 minimum TCV Market License Agreement for both the Japan and China markets.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Launched Verizon Partner Program (VPP) gaining access to Verizon’s 200+ Business and Enterprise Sales Representatives.
- Developed targeted sales strategy focused on selected Enterprise accounts via the VPP.
- Product Manager for all aspects of wireless services, cloud application development and SaaS application development. This includes product design, pricing, certification and SME for VC Due Diligence
Vice President Wireless Strategy and Development
Telcare, Inc
11.2013 - 06.2015
- Spearheaded development of world’s first FDA 510K cleared cellular embedded Blood Glucose Meter. Coordinated requirements and development efforts including testing and certification activities
- Generated joint marketing material, implementation strategy, presentations, training materials, and aligned resources with target accounts.
- Gained a deep and knowledge based understanding of the US Healthcare consumer drivers and adoption factors for connected healthcare solutions
- Developed Telcare’s strategy for sales positioning, marketing and customer implementations in alignment with each functional areas goals and objectives.
- Delivered pilot programs with larger payer and provider organizations totaling over 10,000 devices and supplies sold equating to over $10 million in revenue.
- Supported thousands of lives through their Diabetes management journey
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
Education
Master of Arts - Organizational Management
University of Phoenix
Bachelor of Arts - Anthropology
SUNY Plattsburgh
Skills
- Innovation Strategy
- 0 to 1 Product Launch
- Program Management
- Product Strategy and Management
- Agile & Jira Experience
- Prototyping
- Performance Metrics
- UX and UI Design Consultation
- Systems Thinking
- Project Management
- Product Roadmap
- Strategic Planning
- Consumer Insights
- B2C Products
- Software Services
- Cross-Functional Team Leadership
- Problem Solving
- Verbal and written communication
- People Management
- Operations Management
Earlycareerhistory
- Editorial Director and Contributor, Plaster Publishing - Telemedicine Magazine
- Product Manager, mHealth Devices and Strategy, Verizon Wireless
- Manager, Business Solutions Group - Healthcare, Verizon Wireless
Accomplishments
- Delivered over $85 million in topline revenue via www.myhealthbenefitfinder.com
- Won product awards for www.myhealthbenefitfinder.com from both FastCompany and PM360
- Led projects enabling over 750,000 lives to be covered by the proper healthcare insurance
- Implemented Medicaid 8 markets as Program lead
- Managed teams of over 300 cross function resources
- Resource manager for a team of over 300 direct report employees
- Published author with a series or articles published in Telemedicie Magazine
- Developed, tracked and achieved KR's for all projects and programs
- Led creation of the first FDA 510k approved cellular blood glucose monitor
- Developed wireless protocol for the Coca-Cola Freestyle beverage fountain machine
- Cross-functional lead for delivery of UPS's first digital wireless package tracking scanner device generating over $500 million in revenue
- Managed numerous projects with budgets ranging from $100,000 to $10,000,000+ all delivering on-time and within budget
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Innovation Director, Digital Innovation
Carelon Digital (FKA Anthem)
09.2021 - Current
Technical Program Manager, Government Business Division
Carelon Digital (FKA Anthem)
09.2018 - 09.2021
Assistant General Manager, Customer Operations
ABM-Lanier-Hunt
09.2017 - 09.2018
Vice President Wireless Strategy and Development
PaceControls
09.2015 - 07.2017
Vice President Wireless Strategy and Development
Telcare, Inc
11.2013 - 06.2015
Bachelor of Arts - Anthropology
SUNY Plattsburgh
Master of Arts - Organizational Management
University of Phoenix
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