William J. Butler
Norwalk
Summary
Results-driven business development professional with expertise in launching domestic and international products and events. Strong negotiator with comprehensive legal knowledge, adept at crafting innovative solutions through analytical problem-solving. Partner with leadership and stakeholders in fast-paced environments to drive strategic goals while maintaining high standards of integrity and professionalism.
Overview
29
29
years of professional experience
Work History
Pro Shop Attendant
Oak Hills Park Golf Course
Norwalk, CT
07.2025 - Current
- Served as first touchpoint for scheduling at large municipal golf course, managing tee time bookings in person and via phone, checking individuals onto course, and sharing key information to enhance enjoyment and safety.
- Delivered upscale, personalized retail experience for golf community, assisting in sales of golf clubs, clothing, and gear while demonstrating product knowledge and maintaining a warm, pleasant demeanor.
- Assisted golf professionals and operational staff with scheduling lessons and communicating with clients seeking instruction.
- Managed private outings and created engaging content for website and outbound e-newsletters, leveraging prior experience and skillset.
Market Director
Sotheby’s Concierge Auctions
Greenwich, CT
10.2023 - 06.2025
- Assisted luxury properties in auction sales, focusing on upscale market in Fairfield County, CT, enhancing property visibility and appeal.
- Effectively developed robust revenue streams, new channels, and trusted advisor relationships, managing high-level client relationships.
- Engaged with industry professionals to establish a strong network of potential clients and collaborators, generating consistent luxury real estate agent referrals.
- Analyzed market trends to identify opportunities for growth and improvement.
- Prepared auction marketing proposals and client agreements, streamlining onboarding process for new clients.
- Oversaw auction processes, ensuring compliance with legal and company standards.
Consultant / Expo Sales Lead
ESL / FACE-IT GROUP
New York, NY
06.2022 - 09.2023
- Consulted to cultivate and grow ESL portfolio of three DreamHack video game fan festivals and professional e-sports events in USA, focusing on strategic business development.
- Rapidly developed and executed a sales strategy based on reaching out to vertical markets not identified prior which resulted in new business from large non-endemic brands such as Hot Pockets, Nesquik and Flex Seal.
- Executed two sold out events (DreamHack San Diego and DreamHack Dallas) in first six months of employment that grew 46% and 40% respectively vs. prior year.
- Implemented customer service touch point initiative and collaborated with event vendors to enhance exhibitor experience, achieving 92% YTD exhibitor retention rate compared to 74% prior to my leadership.
- Played an invaluable role in the DreamHack rebranding and event strategy, drawing on prior event management experience to lend expertise; specifically, in regards to festival layout, venue utilization; line management and overall fan safety. To date, both DreamHack San Diego and Dallas experienced over 30% growth in attendance and a 15-point Net Promoter Score increase.
Caregiver
CAREER BREAK (Health & Wellness Related)
Stamford & Norwalk, CT
06.2021 - 05.2022
- Delivered comprehensive in-home care for handicapped parent, ensuring safety, comfort, and daily living support.
- Provided compassionate care and support to clients, enhancing daily living activities and overall well-being.
- Assisted clients with personal hygiene, mobility, and meal preparation, ensuring comfort and safety.
- Developed individualized care plans in collaboration with healthcare professionals to meet specific client needs.
Account Executive
PAYLOCITY
Schaumburg, IL
02.2018 - 06.2021
- Met exclusively with C-Level executives and provided in-depth analysis of current benefits offerings, risk exposure and HR functionality, aimed at improving company operating efficiencies.
- Aligned product offerings with client needs through in-depth discovery sessions, enhancing client satisfaction.
- Generated new business through targeted prospecting and a multi-touch campaign, increasing lead engagement.
- Exceeded sales target by 7% through proactive client engagement strategies.
District Sales Manager, TotalSource
ADP - Automatic Data Processing
Norwalk, CT
07.2015 - 12.2017
- Generated sales revenue for TotalSource solution by targeting companies with 10-250 employees, leading to increased market penetration.
- Proposed tailored HCM solutions encompassing health benefits, technology, business process outsourcing, and Professional Employer Organization (PEO) services to meet client needs.
- Created and delivered comprehensive business proposals for C-Level executives, incorporating investment analyses, benchmark reporting, and benefits and compensation strategies to support informed decision-making.
- Accomplishments
- Fiscal Year 2017 Presidents Club Winner in first year on quota.
- Nationwide Top PEO DM of the Month for May 2016 and January 2017.
INDEPENDENT EVENT MARKETING CONSULTANT
01.2014 - 06.2015
- Worked with clientele ranging from entrepreneurs to large associations in the creation and launch of B2B and B2C trade events.
- Assisted clients in the development of trade show and event marketing strategies and advised them on all aspects of trade show execution.
- Created event marketing budgets for customers based on maximizing cost effectiveness through years of industry experience.
- Generated print, online and social media collateral for both exhibitor sales and attendee marketing.
Various Roles
REED EXHIBITIONS
Norwalk, CT
06.2002 - 11.2013
- Director of Global Sales & Business Development, ReedPOP Oct. 2011– Nov. 2013
- Elevated to newly created position focused on both launching and acquiring international events in the pop culture space in addition to marketing the ReedPOP brand to potential partners.
- Worked closely with brands such as Lucas Films and Ultimate Fighting Championship in generation of fan facing consumer events leading to long term event management contracts.
- Held an influential role in the overall creation of the ReedPOP brand including value propositions, product offerings and brand aesthetics.
- Oversaw sales and marketing for two international launches: PAX AUS in Melbourne, expanding video game portfolio, and Star Wars Germany in Essen.
- Managed team to establish ReedPOP divisions in global offices, including staffing and training sales teams.
- Director of Sales and Marketing, PAX Events Dec. 2008 – Oct. 2011
- Oversaw sales and marketing operations, including full P&L responsibilities, for the Nation’s two largest consumer video game events, PAX Prime and PAX EAST.
- Consistently exceeded all internal financial goals and successfully grew portfolio revenues from $500K to over $12MM.
- Generated over $6.2MM in exhibitor and sponsorship revenue in calendar year 2013.
- Personally, managed a $3MM sales territory and worked closely with industry bellwethers such as Sony, Microsoft, Riot Games and Nintendo.
- Developed and executed the advertising and promotional activities for the PAX brand including all print, electronic, social, and sales collateral with a strong emphasis towards upholding brand image and consistency across platforms.
- Sales Manager, ReedPOP Jun. 2005 – Nov. 2008
- Became the first sales hire in a new consumer events division named ReedPOP.
- Led the sales management effort of all Reed North America new consumer event launches.
- Orchestrated the sales effort and assisted in the marketing of New York Comic-Con, a consumer pop culture event that set the record for single day attendance (65,650) at the Jacob Javits Center and remains the single most successful show launch in Reed Exhibitions to date.
- Sales Executive, New Business Jun. 2002 – Jun. 2005
- Successfully launched the Spa & Resort /Medical Spa Expo and Conference in NYC.
- Expanded event portfolio by launching two more large events in Los Angeles and Miami.
- Named one of Tradeshow Week Magazine’s Top 10 Industry Salespersons (March 14, 2005).
Account Manager – internet.com, EarthWeb & INT Media Events
INT MEDIA GROUP, INC.
Darien, CT
04.2000 - 05.2002
- Managed relationships for approximately forty INT Media Group clients and agencies.
- Sold advertising space across multiple digital platforms, enhancing brand visibility on 160 websites, 250 e-newsletters, 270 opt-in e-mail lists, and 75 moderated discussion lists.
- Surpassed 2001 sales quota by 56%.
Account Executive – Catalog Age and DIRECT Magazines
PRIMEDIA / INTERTEC PUBLISHING
Stamford, CT
04.1999 - 04.2000
- Presented sales pitches to new and existing vendors to secure advertising space.
- Prospected new business opportunities to drive media revenue growth.
Product Manager – Data Comm Marketing
MICRO WAREHOUSE, INC.
Norwalk, CT
02.1997 - 04.1999
- Managed over 2,800 computer cabling and wiring products, including toolkits and network testing devices for a portfolio of mail order and online computer reseller properties.
Education
MBA - Marketing
UNIVERSITY OF CONNECTICUT School of Business
Stamford, CT05-2008
B.A. - Psychology
PROVIDENCE COLLEGE
Providence, RI12-1996
Skills
- Customer service
- Customer relationship building
- Workplace safety
- Microsoft Office proficiency
- Team collaboration
- Team player mentality
- Customer relationship building
Timeline
Pro Shop Attendant
Oak Hills Park Golf Course
07.2025 - Current
Market Director
Sotheby’s Concierge Auctions
10.2023 - 06.2025
Consultant / Expo Sales Lead
ESL / FACE-IT GROUP
06.2022 - 09.2023
Caregiver
CAREER BREAK (Health & Wellness Related)
06.2021 - 05.2022
Account Executive
PAYLOCITY
02.2018 - 06.2021
District Sales Manager, TotalSource
ADP - Automatic Data Processing
07.2015 - 12.2017
INDEPENDENT EVENT MARKETING CONSULTANT
01.2014 - 06.2015
Various Roles
REED EXHIBITIONS
06.2002 - 11.2013
Account Manager – internet.com, EarthWeb & INT Media Events
INT MEDIA GROUP, INC.
04.2000 - 05.2002
Account Executive – Catalog Age and DIRECT Magazines
PRIMEDIA / INTERTEC PUBLISHING
04.1999 - 04.2000
Product Manager – Data Comm Marketing
MICRO WAREHOUSE, INC.
02.1997 - 04.1999
B.A. - Psychology
PROVIDENCE COLLEGE
MBA - Marketing
UNIVERSITY OF CONNECTICUT School of Business