William Martinez
Roselle,NJ
Summary
Growth leader with a demonstrated record of driving multi-channel revenue expansion through data-driven strategy, performance marketing, and content-led acquisition. Scaled revenue from under $1M to $4M+ by aligning sales, marketing, partnerships, and audience growth initiatives. Expertise includes funnel optimization, experimentation, performance reporting, and sustainable growth execution across digital channels.
Overview
13
13
years of professional experience
Work History
Director of Sales
Kolari Vision
Raritan, New Jersey
04.2024 - Current
- Drove company growth, scaling annual revenue from $900K to over $4M through strategic initiatives.
- Developed strategic sales plans that expanded market reach and boosted revenue streams.
- Managed and mentored sales team, driving performance and consistently achieving targets.
- Analyzed market trends to identify new opportunities and refine sales strategies.
- Collaborated with marketing to align campaigns with sales objectives, reaching target audiences effectively.
- Led Amazon marketplace sales and advertising, optimizing for strong ROAS through continuous improvements.
- Executed content strategy, increasing organic Instagram followers from 4K to over 51K for brand growth.
- Planned and executed workshops, trade shows, and educational events, increasing brand visibility and engagement.
Operations Manager
Kolari Vision
Raritan, New Jersey
12.2021 - 04.2024
- Streamlined daily operations, enhancing workflow efficiency across departments.
- Supervised employee workflows, ensuring productivity while upholding quality standards.
- Managed inventory levels and coordinated supply chain logistics for timely deliveries.
- Oversaw staffing needs, including recruitment, selection, onboarding, and training processes.
- Enforced safety protocols and operational standards through effective team supervision.
- Developed training programs, boosting employee skills and operational knowledge.
- Facilitated interdepartmental communication to align project goals effectively.
- Monitored compliance with company policies and industry regulations consistently.
Customer Service & Digital Media Manager
Kolari Vision
Raritan, New Jersey
06.2019 - 12.2021
- Developed digital content strategies for social media, enhancing audience engagement and awareness.
- Managed online advertising campaigns, boosting brand visibility and expanding customer reach.
- Analyzed audience engagement metrics to refine marketing approaches.
- Ensured optimal user experience with oversight of website updates.
- Created engaging multimedia assets in collaboration with design teams.
- Identified emerging trends through conducting market research.
- Provided insights for future strategies by preparing monthly performance reports.
Camera Rental Specialist
Sky High Pictures
03.2018 - 08.2019
- Streamlined camera rental operations, enhancing support for photographers and production teams.
- Recommended equipment tailored to client needs, improving project outcomes.
- Maintained accurate inventory and transaction logs while assisting clients with post-production in Adobe Photoshop and Lightroom.
- Boarded helicopters for safe image capture during client rentals.
- Adhered to safety protocols for aircraft boarding, including ingress and egress procedures.
- Presented safety protocols to clients, highlighting additional services based on their requirements.
Mobile Expert
T-Mobile Express
North Plainfield, New Jersey
09.2017 - 03.2019
- Guided customers in selecting mobile devices and plans tailored to their lifestyles.
- Managed CRM, scheduled appointments, and generated leads in Salesforce to enhance sales initiatives.
- Pursued daily sales targets to drive team performance.
- Developed strategies for optimizing commission and hourly pay structures to enhance earnings potential.
- Trained employees on sales techniques and technology use to resolve daily customer issues.
- Very customer service related field.
- Duties included but not limited to daily inventory, merchandise rollout, store maintenance, and cleaning.
Senior Sales Lead
Sprint By Arch Telecom
Livingston, New Jersey
09.2014 - 04.2016
- Senior Sales duties such as overseeing the store, taking inventory and opening and closing the location.
- Guided customers in selecting mobile devices and plans tailored to their lifestyles, enhancing satisfaction.
- Guided customers in selecting mobile devices and plans that fit their lifestyles, improving overall customer satisfaction.
- Addressed client needs in a fast-paced customer service environment, delivering timely and effective support.
- Trained employees on sales techniques and technology use, enhancing team capability to resolve customer issues.
- Compensated through a commission-based structure, promoting sales and performance.
- Achieved daily sales targets by implementing effective strategies.
- CRM, appointment setting, and creating leads in salesforce.
- Performed daily inventory, merchandise rollout, store maintenance, and cleaning.
Financial Service Associate
Garden State Community Bank
Newark, New Jersey
02.2013 - 05.2014
- Exceeded weekly sales quota by engaging customers proactively to identify needs.
- Promoted banking products to returning customers, strengthening loyalty and building trust.
- Assisted customers with financial inquiries to improve their understanding of services.
- Processed transactions with precision at the point of sale.
- Educated community members on financial literacy and available benefits.
- Maintained and filed bank records accurately for compliance.
Education
General Business -
Union County College
Business Studies -
Abraham Clark High School
Skills
- Account management and creator partnerships
- Bilingual communication
- Amazon advertising and ROAS optimization
- Social media strategy
- Sales analytics and forecasting
- Risk mitigation
- Public speaking skills
- Visual merchandising techniques
- Adobe Photoshop and Lightroom
Personal Information
Title: Account Management and Partnerships Leader
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Director of Sales
Kolari Vision
04.2024 - Current
Operations Manager
Kolari Vision
12.2021 - 04.2024
Customer Service & Digital Media Manager
Kolari Vision
06.2019 - 12.2021
Camera Rental Specialist
Sky High Pictures
03.2018 - 08.2019
Mobile Expert
T-Mobile Express
09.2017 - 03.2019
Senior Sales Lead
Sprint By Arch Telecom
09.2014 - 04.2016
Financial Service Associate
Garden State Community Bank
02.2013 - 05.2014
General Business -
Union County College
Business Studies -
Abraham Clark High School