William Payne
Alpharetta,GA
Summary
Sales manager with extensive experience at Mitchell Marche'/Donald Mitchell Designs, specializing in sales strategy and customer relationship management. Implemented innovative visual merchandising techniques that increased product visibility and customer engagement. Skilled in vendor management and project execution, resulting in substantial revenue growth and improved market presence.
Overview
33
33
years of professional experience
Work History
Sales Manager-Design Consultant
Mitchell Marche’/Donald Mitchell Designs
Alpharetta, USA
03.2025 - Current
- Executed sales strategies resulting in increased product revenue and market share
- Designed store displays that improved product visibility and attracted customer interest
- Consulted on design projects to align client needs with effective solutions
- Manage the daily functions of a retail/wholesale business
- Trade Shows and Fair - Planned, Coordinated and Executed
- Financials - Developed Business, Wrote Business Plans and Market Strategies
- Logistics, Order Fulfillment
- Product Development and Quality Control
- Project Manager
Manager
Westside Market
Roswell, USA
12.2023 - 03.2025
- Manage the daily functions of a retail business.
- Supported marketing initiatives for in-store promotions and online campaigns to increase customer engagement.
- Developed onboarding programs to effectively train new employees.
- Designed and arranged store displays to improve product visibility and attract customer attention.
- Coordinated rental agreements with vendors to secure optimal display space and enhance product assortment.
- Engaged potential vendors to enhance product offerings and variety.
- Provided customer service and assistance in product selection.
Sales-Marketing-Design
Rainbeau Orchids
Milton, USA
01.2021 - 09.2023
- Wholesale/Retail Sales, Marketing, Quality Control
- Educated customers on growing and maintaining orchids to promote informed purchasing decisions.
- Order Fulfillment, Logistics, Designed Specialty Arrangements.
- Oversaw health of orchids through repotting, pruning, fertilizing, and pest control to enhance plant quality.
- Coordinated procurement of plants to ensure diverse selection and quality for sales.
- Attended fairs to showcase offerings and network with industry professionals.
Manager
Wild Birds Unlimited
Alpharetta, USA
04.2018 - 06.2020
- Oversaw daily operations of retail business to ensure smooth functionality.
- Hired and trained new employees.
- Interacted with customers to drive sales and promote satisfaction.
- Supported marketing efforts for in-store and online presence to enhance brand visibility.
- Created visually appealing product presentations to attract shoppers.
- Assistant Buyer and Quality Controller for their gift lines.
Sales-Marketing-Design
Rainbeau Orchids
Milton, USA
03.2015 - 04.2018
- Wholesale/Retail Sales, Marketing, Quality Control
- Engaged customers at trade shows and fairs to increase brand visibility and strengthen customer relationships.
- Order Fulfillment, Logistics, Designed Specialty Arrangements.
- Managed plant procurement, ensuring high quality and availability to meet customer demand.
- Monitored health of orchids, repotted, cut back, fertilized, and controlled weeds and pests to maintain optimal plant quality.
- Provided education with regard to growing and maintaining orchids.
Private Estate-Farm Manager
Ashanti Farm Inc.
Gordonsville, USA
07.2014 - 12.2014
- Oversaw house, grounds, and farm staff to ensure smooth daily operations.
- Provided care for the principal's horses and dogs (feeding, mucking, turn in/out grooming, exercising).
- Maintained barn, fencing, arena, permanent and seasonal landscape/gardens/lawns and irrigation (mowing, weeding, edging, pruning and planting).
- Coordinated and facilitated services from outside contractors (plumber, electrician, farrier, and veterinarian) to maintain property functionality.
- Managed household schedules and calendars.
- Organized and executed events at various locations, enhancing guest experience.
- Purchased supplies and equipment for efficient operations.
Private Estate-Farm Manager
J & B Management Services
Alpharetta, USA
06.2011 - 02.2014
- Oversaw equine sales operations, implementing strategies to increase revenue and market presence.
- Maintained barn, fencing, arena, permanent and seasonal landscape/gardens/lawns and irrigation (mowing, weeding, edging, pruning and planting).
- Executed planting of seeds and bulbs to improve landscape aesthetics and biodiversity.
- Mixed and applied fertilizers, herbicides, and insecticides onto grass/pastures, shrubs and trees.
- Provided care for the principal's horses and dogs (feeding, mucking, turn in/out grooming).
- Coordinated outside services (plumber, electrician, farrier, veterinarian) to ensure timely maintenance and care.
- Procured essential supplies and equipment for daily operations.
- Planned, Coordinated, Executed events.
Farm-Barn Manager
Brickland Farm - Emily Beshear Eventing
Somerset, USA
08.2009 - 06.2011
- Managed sales operations for equine products, enhancing customer engagement and driving team accountability.
- Cared for horses of principals and clients (fed, cleaned stalls/barn, groomed) to ensure health and well-being.
- Coordinated and assisted the farrier and veterinarian.
- Maintained landscape, pastures and arenas (mowing, string trimming, pruning, bushhogging, fence repair/painting).
- Mixed and applied fertilizers, herbicides, and insecticides onto grass/pastures, shrubs and trees.
- Planted seeds, bulbs, ground covers and trees.
Sales Manager
Claymore C Sieck, Inc
Hyattsville, USA
03.2007 - 07.2009
- Introduced new and revitalized existing products, enabling clients to maximize their investment potential.
- Developed business strategies and wrote comprehensive business plans and market strategies.
- Sold wholesale cut flowers and hard goods to florist and design centers.
Manager-Event Planner-Designer
Louisa Flower Shop LLC
Louisa, USA
09.2000 - 03.2007
- Planned and executed diverse events, ranging from intimate dinners to extravagant weddings, ensuring client satisfaction.
- Designed floral arrangements and plantscaping to elevate aesthetic appeal in client projects.
- Managed daily operations of florist and greenhouse, overseeing sales, marketing, hiring, logistics, and purchasing.
- Maintained the greenhouse (planting, irrigating, general maintenance)
- Taught and demonstrated basic design, plantscaping to clubs and civic organizations.
Business Analyst
M & I Data Services
Lynchburg, USA
09.1997 - 09.1999
- Defined product specifications, mapped data workflows, and built bank control systems to address financial institution requirements.
- Implemented M & I platform and trained client staff to enhance user adoption and operational efficiency.
- Facilitated communication between client and technology staff to achieve alignment on project goals.
ATM Support Representative
Central Fidelity Bank
Lynchburg/Charlottesville, USA
05.1993 - 09.1997
- ATM installation, training and application support.
- Purchased equipment and collaborated on software development to enhance ATM functionality.
- Negotiated contracts with vendors to ensure favorable terms and service delivery.
- Corrected faults in the general ledger to maintain data integrity.
Retail Products Specialist
Central Fidelity Bank
Lynchburg/Charlottesville, USA
07.1996 - 02.1997
- Guided clients on banking products and services, enhancing overall customer experience.
- Educated customers and in house personnel on products and services.
- Addressed customer questions, complaints, and concerns to ensure satisfaction and retention.
- Developed marketing packages for potential customers to effectively showcase product offerings.
Teller/Customer Service Representative
Central Fidelity Bank
Lynchburg/Charlottesville, USA
05.1993 - 06.1996
- Established checking, savings, and CD accounts, enhancing customer financial options.
- Processed customer deposits and payments, ensuring accuracy and compliance.
- Provided product and service education to customers, increasing awareness and informed decision-making.
Skills
- Sales strategy
- Product positioning
- Sales forecasting
- Customer relationship management
- Customer engagement
- Sales strategy and market analysis
- Design presentation
- Vendor management
- Project management
Timeline
Sales Manager-Design Consultant
Mitchell Marche’/Donald Mitchell Designs
03.2025 - Current
Manager
Westside Market
12.2023 - 03.2025
Sales-Marketing-Design
Rainbeau Orchids
01.2021 - 09.2023
Manager
Wild Birds Unlimited
04.2018 - 06.2020
Sales-Marketing-Design
Rainbeau Orchids
03.2015 - 04.2018
Private Estate-Farm Manager
Ashanti Farm Inc.
07.2014 - 12.2014
Private Estate-Farm Manager
J & B Management Services
06.2011 - 02.2014
Farm-Barn Manager
Brickland Farm - Emily Beshear Eventing
08.2009 - 06.2011
Sales Manager
Claymore C Sieck, Inc
03.2007 - 07.2009
Manager-Event Planner-Designer
Louisa Flower Shop LLC
09.2000 - 03.2007
Business Analyst
M & I Data Services
09.1997 - 09.1999
Retail Products Specialist
Central Fidelity Bank
07.1996 - 02.1997
ATM Support Representative
Central Fidelity Bank
05.1993 - 09.1997
Teller/Customer Service Representative
Central Fidelity Bank
05.1993 - 06.1996