William Tisherman
Bedford,NY
Summary
Seasoned communicator experienced in both print and digital media, with record of loyal and productive team performance. System- and deadline-oriented, but able to integrate fresh ideas. Special expertise in wine; ready to apply humor to the mundane and routine.
Overview
41
41
years of professional experience
Work History
Owner/Operator
Wine For All
Bedford, NY
03.1999 - Current
- Develop and run private, corporate and trade wine events for 2 to 200, specializing in humor, education and trends; complement events with original written material.
- Write articles and content for local and national magazines and websites.
- Consult on projects (appraisals, auctions, training, wine lists, procurement, etc.).
- Select and present wines for classes, tastings and dinners at Institute of Culinary Education.
- Managed day-to-day business operations
Managing Editor
SevenFifty / Beverage Media
NYC / Remote
08.2012 - 01.2021
- After merger in July 2020, assumed responsibility for all Sponsored Content on SevenFifty.com during company's best quarters ever. Assigned, edited and wrote ads for brand profiles, features and regional guides. Trafficked pieces internally and handled all client communications. Optimized work flow; rewrote department manual.
- Oversaw every phase of Editorial for Beverage Media, leading monthly wine and spirits trade magazine featuring multiple state editions. Edited features, news and columns; wrote cover stories, departments, brand profiles.
- Developed productive relationships with trade members in every phase of beverage alcohol's unique three-tier system; followed media to stay ahead of relevant news and trends.
- Worked seamlessly with design and advertising departments at both Beverage Media and SevenFifty; represented Beverage Media at trade functions.
Executive Editor
Wine Enthusiast Companies
Bedford Hills, NY
08.1988 - 02.1998
- Wrote, edited and trafficked both The Wine Enthusiast Catalog (quarterly) and Magazine (monthly); competed with Wine Spectator on shoestring budget.
Education
Master of Fine Arts - Creative Writing
American University
Washington, DC1987
Bachelor of Arts - Psychology
Harvard University
Cambridge, MA1982
Skills
- Written and Verbal Communication
- Editing, Proofreading, Quality Control
- Originality and Creativity
- Positive Attitude Experience
Timeline
Managing Editor
SevenFifty / Beverage Media
08.2012 - 01.2021
Owner/Operator
Wine For All
03.1999 - Current
Executive Editor
Wine Enthusiast Companies
08.1988 - 02.1998
Master of Fine Arts - Creative Writing
American University
Bachelor of Arts - Psychology
Harvard University