Summary
Overview
Work History
Education
Skills
Certification
Additionalinformation - Achievements
Affiliations
Personal Information
Languages
Timeline
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William Twumasi

Laguna Niguel,CA

Summary

William Twumasi is an entrepreneur who balances his business endeavors with a deep commitment to philanthropy. William has dedicated himself to ensuring that his nonprofit, "The 10% Commitment," thrives independently. He works tirelessly to generate resources and support for the nonprofit, using a significant portion of his time and earnings to fund its mission. William's dedication extends to creating sustainable revenue streams for the organization, ensuring it can operate and grow without relying solely on external donations. His goal is to build a self-sufficient nonprofit that continually supports orphans and underserved communities, reflecting his belief in the power of giving back and creating opportunities for those in need.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Marketing Manager

Ordae
08.2021 - Current
  • Performing ads, email marketing campaigns, pop ups to convert ads into sales
  • Web development, social media marketing
  • Set up Google Search Engine, Google Analytics, Google Tag Manager, Facebook Meta ads,
  • Developed the website
  • Raised over $40k in 3 months
  • Expert in Web Development, Shopify
  • With the right marketing techniques implemented we have generated over $75,000 in sales in last 5 months
  • Budgeting
  • Communication between retailers

Sales Manager/Marketing

Gym Love Tahoe
05.2015 - Current
  • Successfully created and built out the Gym love website, travelers program memberships where the gym has now made $300,000+ in just day passes, and week passes.
  • Set up SEO, Google Search Console
  • Featured Gym Love on multiple news outlets
  • Social media/content creation
  • Video editing/writing and ad creative setups
  • I handled sales, marketing, ie creating flyers, to post them in companies everywhere
  • Created partnerships with local communities
  • Operations, handled the day to day operations, fixing equipment to tech
  • Front Desk

Sales Associate/Floor Lead

Vuori
08.2022 - 01.2024

Education

Associate's degree - Social Sciences

Lake Tahoe Community College
South Lake Tahoe, CA
06.2017

Skills

  • Email Marketing
  • Google Analytics
  • Sales Management
  • Web Development
  • Marketing Automation
  • Web Design
  • Branding
  • Search Engine Optimization (SEO)
  • B2B sales
  • Sales
  • Networking
  • Communication skills
  • Work ethic
  • Marketing
  • Personal training
  • Mentoring
  • Customer service
  • Microsoft Excel
  • Computer skills
  • Sales management
  • SEO
  • Product demos
  • Marketing automation

Certification

  • Driver's License, 09/01/21, 08/01/24
  • Certified Personal Trainer, 06/01/22, 06/01/24

Additionalinformation - Achievements

  • At Gym Love - With the help of the team we built from scratch at gym love we managed to reach 980 members back in 2020 in our first 2 years. When covid hit our membership went down to just over 300 members. Within 6 months of hard work and community collaborations my team and I got our membership up to 784 and now we are at 1061 members today!
  • Redid the entire Gym Love interior designed a new floor plan and added new paint which created the illusion of a bigger gym and more space to workout. Replaced old equipment with new equipment and marketed it out to the members and public which in turn helped us gain at least 200 new members.
  • For Ordae, created the website from scratch in rapid time. In doing so Ordae sold 600 units of clothing the only 600 units they had for launch in 2 and a half weeks.
  • Secured funding for Ordae Clothing, partnership deals with the military and other companies.

Affiliations

William Twumasi is deeply involved in the fitness and wellness industry through his affiliation with Gym Love Tahoe and his role as the founder of Ordae.


Gym Love Tahoe is a fitness community that emphasizes inclusivity, empowerment, and personal growth. William’s involvement with Gym Love Tahoe aligns with his passion for fitness and wellness, where he actively engages with members to promote healthy lifestyles and foster a supportive environment. His work with Gym Love Tahoe allows him to connect with individuals who share a commitment to personal development and community, further amplifying his mission to inspire and uplift others.


As the founder of Ordae, a luxury activewear brand, William merges his love for fitness with fashion, creating a line that embodies both style and functionality. Ordae is more than just an activewear brand; it represents a lifestyle of empowerment, resilience, and purpose. Through Ordae, William encourages individuals to not only look good but also feel confident and motivated in their pursuit of fitness and personal growth. The brand's ethos of empowerment and community is reflected in its designs and initiatives, including the creation of "The 10% Commitment," a nonprofit organization that provides support and opportunities to orphans and underserved communities.


Together, William’s affiliations with Gym Love Tahoe and Ordae highlight his dedication to fostering communities that are focused on health, wellness, and giving back. His efforts in these ventures showcase his passion for making a positive impact in both the fitness industry and the broader community.

Personal Information

Work Permit: Authorized to work in the US for any employer

Languages

English
Native or Bilingual

Timeline

Sales Associate/Floor Lead

Vuori
08.2022 - 01.2024

Marketing Manager

Ordae
08.2021 - Current

Sales Manager/Marketing

Gym Love Tahoe
05.2015 - Current

Associate's degree - Social Sciences

Lake Tahoe Community College
William Twumasi