William Gabriel McGraw
Watkinsville,GA
Summary
VP of Sales & Business Development managing 57+ accounts and an annual book of business that is targeted for $1.2 million in it's first year. Builds market-share gains through creative account strategies, inventory and pricing problem-solving, and value-driven partnership plans in a highly competitive territory. Created tournament planning guides and additional resources to assist in educating distributors and internal sales teams to understand and communicate golf tournaments. Introduced golf fittings to the promotional products industry by strategically developing relationships with all major golf brands. This included driver, ball, golve, shoe, and apparel fittings. Developed and manufactured products both domestic and international to introduce to the industry. Created and maintaned relationships with PitchFix and Stitch Golf during their early years, as well as Tifosi, bringing product awareness to the promotinal products industry.
Overview
29
29
years of professional experience
Work History
VP of Sales and Business Development
Relevant Marketing Solutions
10.2025 - Current
- Managing 57+ accounts, generating 1.2 million dollars in sales for the last 12 months. This past year has seen the accounts grow 325% from the time I took over in 11/25
- Tripled existing client salves within the first 12 months, resulting in deeper relationships and company profit
- Creating sales platform to help develop oncoming sales training for the future of the company
- Develop and maintain strong relationships with existing and prospective clients
- Understand each clients business, marketing goals, target audience and budget
- Point of contact for client promotional products
- Build long-term partnerships by providing consistent service and creative solutions
- Identify new business opportunities and generate prospective clients
- Develop sales strategies to grow revenue and expand existing accounts
- Present promotional product ideas that align with client objectives
- Prepare proposals, presentations, quotes and products
Regional Sales Manager
S&S Activewear
06.2021 - 10.2025
- Manage 133-200 accounts and a $64 million annual book of business at peak, maintaining strong coverage across the territory.
- Work each account strategically to create new approaches that expand market share in a highly competitive environment.
- Address daily inventory, pricing, and marketing challenges across a concentrated territory with aggressive competition.
- Develop value-driven ideas that reinforce account partnerships and strengthen long-term customer relationships.
- Earn GAPPP Supplier of the Year recognition in 2022, reflecting strong performance and account service.
Regional Sales Manager
Imagen Brands
06.2017 - 06.2021
- Managed 3,000 accounts across five states, maintaining broad territory coverage and consistent client oversight.
- Drove $4.2 million in annual territory sales through relationship selling and disciplined account development.
- Trained new and existing outside reps since 2017 on territory development, reporting tools, and sales execution.
- Earned PPAMS Supplier Rep of the Year recognition in 2018 and 2019 for strong sales performance.
- Contributed to sales advisory, national meeting, and national sales committees to support cross-functional planning.
- Supported new products and catalog committees by providing field input on merchandising and promotional strategy.
- Led McGraw report training to help reps interpret sales data and apply insights to territory growth.
Director of Golf & VP of Sales
Gold Bond, Inc
12.2007 - 06.2017
- Drove sales from 4 million in 2009 to 7.3 million per year through golf category expansion and account management.
- Managed a team of 80 employees, including sales representatives and support staff, across national operations.
- Generated $4 million in sales through client account management across eleven states in the Northeast.
- Delivered 100s of Golf 101 seminars to educate promotional products teams and strengthen product knowledge.
- Created pricing for the company and supported annual catalog development during the 2014-2017 period.
- Hired and trained new sales and support representatives to strengthen team capability and onboarding.
- Built customer relationships through frequent communication, custom product recommendations, and personal meetings.
Sales Associate
ProGolf Discount of Chattanooga
09.2005 - 02.2006
- Advised customers on personalized golf equipment, aligning product features with individual needs and preferences.
- Presented products alongside regional and national representatives, translating features into clear local customer value.
- Handled day-to-day online sales operations, including inventory coordination, marketing support, and customer service.
Department Manager
Lowe's Home Improvement
05.2004 - 09.2005
- Managed the largest department, generating $15 million in annual volume while balancing customer service and floor execution.
- Trained 70 employees and built consistent onboarding practices for the department.
- Supervised 10 sales specialists and coordinated daily priorities across the team.
- Directed inventory replenishment, including vendor promotions, ordering, shipment verification, and down-stocking.
- Served as liaison between the Store Manager and department managers to align priorities and resolve operational issues.
- Acted as chief store customer service associate, supporting escalations and maintaining a strong customer experience.
- Completed the Senior Management Training Program and finished third in class.
Assistant Manager
Carrabba's Italian Grill
10.1997 - 05.2004
- Collaborated with a four-person management team to oversee restaurant operations, sales, and day-to-day performance.
- Organized community promotional events to attract new business and strengthen local customer relationships.
- Oversaw employee recruitment, training, scheduling, and ongoing professional development for restaurant staff.
Education
Associate of Arts - Education
Macon College
Macon, GA05-1998
Skills
- Account management
- Business development
- Territory management
- Market and competitive analysis
- Sales proposal creation
- Consultative and relationship selling
- Sales forecasting
- Pricing strategy
- Training and mentoring
- Executive presentations
Timeline
VP of Sales and Business Development
Relevant Marketing Solutions
10.2025 - Current
Regional Sales Manager
S&S Activewear
06.2021 - 10.2025
Regional Sales Manager
Imagen Brands
06.2017 - 06.2021
Director of Golf & VP of Sales
Gold Bond, Inc
12.2007 - 06.2017
Sales Associate
ProGolf Discount of Chattanooga
09.2005 - 02.2006
Department Manager
Lowe's Home Improvement
05.2004 - 09.2005
Assistant Manager
Carrabba's Italian Grill
10.1997 - 05.2004
Associate of Arts - Education
Macon College
ACTIVITIES AND HONORS
Promotional Products Association of the Mid-South’s (PPAMS) Supplier Rep of the Year - 2018 & 2019
Georgia Association of Promotional Products Professionals (GAPPP) - 2022 & 2023