Passionate, results-driven marketing executive with an extensive history of delivering positive business growth across multiple industries and diverse environments. A critical thinker with a strong ability to overcome challenging business scenarios through innovative, creative, data-informed marketing plans that produce positive results. Dynamic leader who creates high-performing teams by fostering deep collaboration between key stakeholders including senior management, agencies, internal staff, and franchisees/business partners.
Hi, I’m
Bill Brasher
Burleson,TX
Summary
Overview
22
years of professional experience
Work History
Leland's Barns & Sheds
Managing Director
04.2022 - Current
Job overview
- Serve as the top executive and primary leader of a privately owned portable storage building manufacturer
- Responsible for overseeing the development, marketing, and sales of customized portable storage buildings for both residential and commercial customers
- I operate as the face of the company for our sales network/dealers, customers and internal organization
- I lead sales growth in all areas, including Improving same store sales growth by training, incentives, product mix; adding new locations; and new product development
- Conceived, developed and implemented the company's first ever brand guidelines document and successfully implemented it for use among corporate employees and dealer partners (franchisees)
- Achieved 6% annual comp sales growth through use of strategic and innovative marketing promotions during first year with company
- Grew dealer network (retail partners) count by 30%
- Developed and implement a comprehensive training program for sales team and dealers to improve product knowledge and sales techniques.
Urban Air Adventure Parks
Regional Marketing Manager
04.2021 - 04.2022
Job overview
- Lead the development and execution of local marketing plans which are designed to increase profitability and grow traffic counts for a portfolio of 50+ corporate and franchisee owned parks
- Work closely with franchisees, executive team, operational leaders and cross-functional marketing team members to improve revenue growth, communicate marketing strategy and improve customer lifetime value.
Marketing Consultant
Marketing Consultant
01.2018 - 04.2021
Job overview
- Freelance consultant offering advertising and marketing support for clients in a variety of business sectors
- Address clients' needs, from marketing strategy and media planning to promotional and brand building efforts.
IHOP (DineEquity Inc.)
Regional Marketing Manager
05.2014 - 11.2017
Job overview
- Increased sales and traffic by designing corporate-aligned marketing and media programs for 266 restaurants, 33 co-ops, and 50 franchise owners
- Strengthened the IHOP brand by leveraging customer analytics to develop focused marketing strategies and campaigns
- Oversaw all media planning, outside agencies, franchise relations, and $8 Million budget
- Created the most successful gift card promotion in company history, generating $1.4 Million in revenue over six weeks
- Conceptualized, negotiated, and implemented a Major League Baseball (MLB) sponsorship/sweepstakes program that exceeded sales and traffic objectives by 5%
- Delivered 60 weeks of positive regional comp sales through the effective execution of innovative marketing and media initiatives.
WUNDERMAN/BURGER KING
Account Supervisor
07.2007 - 03.2014
Job overview
- Improved top and bottom-line results for 1,600 Burger King restaurants in 62 markets by leading the creation of high-impact advertising, marketing, and media programs
- Managed the in-house team, ten agency partners, and a $10 Million budget
- Mentored and developed junior staff in field marketing strategies
- Grew territory into one of the top regions nationwide by delivering seven years of overall comp sales growth
- Original territory was expanded from 5 to 15 states due to superior performance
- Created innovative local sponsorships, branding programs, and in-store merchandising initiatives, such as the rebranding of the Double Whopper with the University of Oklahoma football logo/colors, that drove store traffic, increased average consumer spend, and comp sales
- Increased sales by 8% in key international markets by managing promotional program with NASCAR and top driver, Tony Stewart.
NOBLE BBDS
Account Supervisor
08.2005 - 12.2006
Job overview
- Expanded market share for national clients of leading, independently owned advertising firm
- Developed original marketing solutions and executed media and advertising campaigns
- Directed 20+ marketing, creative, and product management employees
- Managed ~$3 Million budget
- Increased agency's account revenue 80% by creating the first integrated marketing plan for the company's largest home and building products client, United States Gypsum (USG)
- Convinced USG to develop its first B2B online marketing platforms, increasing direct touch-points with customer decision makers and leading to the successful launch of a new building product.
THE INTEGER GROUP (Omnicom)
Account Supervisor
01.2002 - 08.2005
Job overview
- Led national field marketing account for the Pella Windows & Doors' retail division
- Trained and managed a dedicated team of field marketing professional and supervised all partner agencies
- Oversaw all marketing and advertising campaigns from concept through delivery and managed a $9 Million budget
- Grew agency account revenue from $200,000 to $1.5+ Million by increasing Pella account spend
- Increased customer satisfaction to 97% and distributor campaign participation by 60% through the creation of innovative ad campaigns, online sweepstakes/promotions, email marketing, and direct-mail campaigns
- Lowered Pella direct mail costs by approx 50% while increasing annual mail volume from 200,000 to 10+ Million by restructuring direct mail operations and replacing vendor
- Awarded a Gold Addy for Retail Radio, a Silver Addy for Retail Magazine Advertisement, and recognition in Inside Direct Mail, for various Pella campaigns.
Education
UNIVERSITY OF TEXAS AT ARLINGTON
Bachelor of Arts from Communication
University Overview
Skills
- Account Management
- Budgeting and Forecasting
- Marketing Strategy
- Digital Marketing
- Advertising
- Financial Oversight
- Revenue Growth
- Client Relationships
- Budget Management
- Staff Management
- Mentoring and training
- Sales Leadership
Timeline
Managing Director
Leland's Barns & Sheds
04.2022 - Current
Regional Marketing Manager
Urban Air Adventure Parks
04.2021 - 04.2022
Marketing Consultant
Marketing Consultant
01.2018 - 04.2021
Regional Marketing Manager
IHOP (DineEquity Inc.)
05.2014 - 11.2017
Account Supervisor
WUNDERMAN/BURGER KING
07.2007 - 03.2014
Account Supervisor
NOBLE BBDS
08.2005 - 12.2006
Account Supervisor
THE INTEGER GROUP (Omnicom)
01.2002 - 08.2005
UNIVERSITY OF TEXAS AT ARLINGTON
Bachelor of Arts from Communication
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