Will M. Crawford
Davie,FL
Summary
Diligent Sales Professional with background in managing client relationships and driving revenue through innovative sales strategies. Successfully closed high-impact deals and fostered long-term partnerships. Demonstrated expertise in communication and negotiation, consistently exceeding client expectations,and sales goals.
Overview
16
16
years of professional experience
Work History
Account Executive
GovSpend Inc.
Boca Raton, FL
03.2021 - 11.2024
- Managed multiple accounts simultaneously while maintaining organization and making at least 30-50 outbound cold calls per day.
- Maintained up-to-date knowledge of product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Exceeded yearly sales targets($300K) consistently by identifying new business opportunities and creating customized client solutions.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company's roster of accounts.
- Guided clients through the buying process, from initial contact to post-sale support, ensuring a smooth and positive experience.
- Identified and addressed areas for improvement in sales strategies, leading to more efficient and effective sales cycles.
- Recorded accurate and efficient records in Salesforce
- Delivered 3-4 compelling product demonstrations per day, clearly articulating features and benefits tailored to each prospect's business needs.
SDR Manager
Govspend Inc.
Boca Raton, FL
01.2014 - 03.2021
- Managed and motivated employees to be productive and engaged in work.
- Analyzed sales data to identify opportunities for improvement and created action plans to capitalize on those opportunities.
- Aligned sales strategies with company objectives to drive overall business growth.
- Trained and mentored a team of 15-20 SDR Reps. to apply best practices and techniques.
- Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Implemented systems and procedures to increase sales.
- Facilitated cross-functional collaboration between sales, marketing, product development, and customer success teams for seamless execution of company-wide initiatives.
SDR
GovSpend Inc.
Deerfield Beach, FL
02.2013 - 01.2014
- Built and managed an accurate sales pipeline to maintain a high volume of activity.
- Enhanced team performance through regular sales training sessions, role-playing exercises, and constructive feedback.
- Used data analytics to identify and track sales trends and develop actionable insights.
- Craft persuasive sales pitches to communicate the value of company products and services.
- Achieved and exceeded monthly and annual sales development Targets(3 new prospects per day).
- Streamlined lead management process by utilizing CRM software to track interactions and maintain organized customer information.
- Increased sales leads by implementing targeted outreach strategies and personalized follow-ups.
- Developed strong relationships with key decision-makers through consistent communication and rapport-building efforts.
Performance Manager
Red Ventures Marketing Company/Clear Internet
Miramar, FL
01.2011 - 01.2013
- Motivate and manage a group of 10-12 incoming call center agents
- Responsible for making sure the team hit strict weekly/monthly sales goals
- Make sure agents were abiding by Quality Assurance guidelines
- Promoted a culture of accountability by reinforcing performance expectations and ensuring timely follow-up on action items.
- Leveraged performance data to drive strategic decision-making, aligning employee efforts with organizational goals.
- Conducted thorough assessments of employee performance, identifying strengths and areas for growth.
- Enhanced employee engagement through tailored training programs and workshops.
Recruitment Advertising Account Representative
Columbus Dispatch and Monster.com
Columbus, OH
01.2009 - 01.2011
- Promote and sell advertisements for the Columbus Dispatch and Monster.com Network to expand clientele
- Assist clients inquiring about job advertising packages
- Construct and present recruitment strategies to clients
- Provide sales quotes
- Create and produce ads for clients
Education
B.A. - College of Arts And Sciences/Journalism
Miami University
Oxford, OH01.2005
Diploma - College Preparatory
Big Walnut High School
Sunbury, OH01.1999
Skills
- Microsoft Office - Word
- Microsoft Office - Excel
- Microsoft Office - PowerPoint
- Microsoft Office - Access
- Account Management
- Written and verbal communication
- CRM software expertise(Salesforce, Zoho)
- Negotiation Skills
- Sales Presentations
Professionalreferences
Supplied upon request.
Timeline
Account Executive
GovSpend Inc.
03.2021 - 11.2024
SDR Manager
Govspend Inc.
01.2014 - 03.2021
SDR
GovSpend Inc.
02.2013 - 01.2014
Performance Manager
Red Ventures Marketing Company/Clear Internet
01.2011 - 01.2013
Recruitment Advertising Account Representative
Columbus Dispatch and Monster.com
01.2009 - 01.2011
Diploma - College Preparatory
Big Walnut High School
B.A. - College of Arts And Sciences/Journalism
Miami University