Wilson Kasinga
Tacoma,WA
Summary
Passionate and enterprising business enthusiast with a talent for thinking creatively and devising innovative
solutions. Eager to immerse myself in dynamic projects, collaborate with talented professionals, and make
an immediate impact. Seeking an engaging opportunity to apply my fresh perspective and diverse skill set
to drive organizational success
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
Self Employed
Nairobi, Kenya
01.2023 - Current
- Optimizing websites and content to improve search engine rankings (SEO).
- Analyzed web analytics data to identify trends in user behavior, optimize content performance, and inform future strategy decisions.
- Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
- Conducted competitor analysis to understand the competitive landscape of each client's industry.
- Social media management.
Marketing Intern
National Museums of Kenya
Nairobi, Kenya
05.2021 - 08.2021
- Created and executed social media strategies to increase customer engagement.
- Developed content and promotional materials for various campaigns.
- Analysed market trends to identify potential opportunities.
- Assisted in setting up gallery exhibitions.
- Generated weekly reports on progress of marketing initiatives and various museum site visits.
Education
MBA - Strategic Management
United States International University - Africa
Nairobi, Kenya10-2024
Bachelor of Science - International Business Administration
United States International University- Africa
Nairobi, Kenya09-2021
High School Diploma -
Juja Preparatory & Senior Schools
Nairobi, Kenya06-2014
Skills
- Business Administration
- Digital marketing
- Strategic Planning
- Proficiency in the MS Office suite of packages
- Management
- Creative and critical thinking
- Good interpersonal skills
- Leadership
- Communication
- Flexibility and adaptability
Certification
- Google Digital Skills
- X-Culture St.Louis partcipant 2024
- ICDL
- EA Model United Nations participant
References
Dr. Scott Bellows
Chair, Incubation and Innovation Centre
United States International University of Africa
E-mail: scott@scottprofessor.com
Contact: +254722594138
Carolyn Mwenda
Head of Marketing
National museums of Kenya
E-mail: cmwenda@museums.or.ke
Contact: +254722234140
Dr. Caren Ouma
Professor of Leadership
United States International University of Africa
E-mail: couma@usiu.ac.ke
Timeline
Digital Marketing Consultant
Self Employed
01.2023 - Current
Marketing Intern
National Museums of Kenya
05.2021 - 08.2021
MBA - Strategic Management
United States International University - Africa
Bachelor of Science - International Business Administration
United States International University- Africa
High School Diploma -
Juja Preparatory & Senior Schools
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