Winifred Perrow
Richmond,VA
Summary
Experienced Food & Beverage Operations Coordinator with a proven track record in food and beverage management, event coordination, and customer relations. Skilled in Microsoft Office, G Suite, Canva, Adobe Creative Suite, MailChimp, and various POS and inventory management systems. Expertise includes sales, team leadership, training, marketing, social media strategy, and event planning. Holds a Bachelor of Science in Environmental Sciences from Virginia Commonwealth University. Passionate about making a positive impact through volunteering and community engagement.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Food and Beverage Operations Coordinator
Dodson Companies
Richmond, VA
10.2023 - Current
- Plan an average of 3 private or semi-private events per week for Parlay Bar & Lounge.
- Oversee management of 4 food & beverage establishments in Richmond and Colonial Beach.
- Increase overall guest satisfaction by revamping menus and introducing innovative food and beverage offerings.
- Streamline operations for improved efficiency, implementing new inventory management systems and staff training programs.
- Monitor industry trends to ensure offerings remain fresh, relevant, and in high demand among target demographics.
- Deliver exceptional guest experiences through personalized service offerings tailored to individual preferences and dietary requirements.
- Collaborate with executive leadership to establish long-term goals and strategic plans for the food and beverage department.
- Execute an average of 3 private or semi-private customer events at Parlay Bar & Lounge.
- Created catering procedures and menu for Parlay Bar & Lounge and Circa 1892 Wine Cafe.
- Cultivate partnerships with local vendors to source high-quality ingredients at competitive prices.
- Maximize profitability with cost control measures, optimizing purchasing processes and reducing waste.
- Ensure compliance with all health and safety regulations, maintaining impeccable inspection records throughout tenure.
- Expand catering services portfolio by identifying niche markets for growth opportunities within the local area.
- Boost brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Manage social media accounts for optimal audience engagement and increased online presence.
- Craft dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
Executive Assistant
Dodson Companies
Richmond, VA
04.2022 - 10.2023
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Processed travel expenses and reimbursements for executive team.
- Served as a liaison between departments to facilitate effective communication throughout the company.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Coordinated at least 2 monthly events for staff members, promoting team-building activities and boosting morale within the workplace.
- Coordinated travel arrangements, including flights, hotels and ground transportation.
Corporate Operations Manager
Dodson Property Management
Richmond, VA
03.2021 - 04.2022
- Manage company vendor relations with regard to account support, contracts, and renewals
- Develop and maintain the company intern and virtual assistant programs across all departments
- Overhaul the company training and learning management program in Paycom Learning
- Schedule and organize monthly community volunteer events, sponsorships, and fundraising activities
- Design and implement the employee onboarding and recognition programs
- Partner with Marketing Director to create company presentations and event correspondence
- Coordinate with the Human Resources Assistant to design company swag for onboarding and milestone events, as well as corporate apparel
- Plan and execute at least 2 corporate events and team activities per month as the head of the Party Planning Committee
- Order and organize corporate office supplies including uniforms and equipment
Operations Manager
Dodson Property Management
Richmond, VA
11.2014 - 03.2021
- Managed administrative staff
- Assisted with interviewing, hiring, and onboarding of new Single Family employees.
- Collaborated on maintaining up-to-date employee records in our HR database platform, Zenefits.
- Researched and implemented new technologies and alternative methods for efficiency.
- Reviewed and updated employee handbook, policies & procedures, and Single Family checklists.
- Prepared new data entry procedures and reviewed completed tasks by the Single Family virtual assistant team, Planet Synergy.
- Oversaw weekly and monthly unlawful detainer and writ filings. Recorded court data and posted legal charges to tenant accounts.
- Analyzed administrative budget and managed spending.
- Produced biweekly company newsletter.
- Coordinated company-wide volunteer and community service events.
Property Manager
Dodson Property Management
Richmond, VA
05.2013 - 11.2014
- Maintained positive landlord-tenant relationships, ensuring clear communication and prompt resolution of any disputes.
- Handled daily maintenance calls from tenants to include troubleshooting problems or dispatching work orders to the appropriate vendors for repair needs.
- Conducted regular monthly property inspections, identifying areas for improvement and proactively addressing potential safety hazards.
- Oversaw lease agreements from inception to termination, ensuring compliance with local regulations and protecting the interests of both landlords and tenants.
- Managed budgetary constraints to maximize profitability while maintaining high-quality living environments for residents.
Server/Bartender
Secco Wine Bar
Richmond, VA
10.2012 - 06.2013
- Maintained extensive knowledge of wine list and menu items, including all ingredients
- Assisted customers in making decisions to enhance their dining experience
- Worked closely with staff to ensure the restaurant stayed clean and presentable during service
- Tracked inventory of service supplies and wine list items
- Perfected use of POS system to be certain all orders were prepared and delivered correctly and that guests checks were accurate
Marketing Assistant
The Country Vintner
Ashland, VA
03.2012 - 09.2012
- Managed all content on The Vintner Group website including wine reviews, brand profiles and images.
- Collaborated in the planning and execution of annual trade shows and events.
- Utilized Adobe Photoshop to create marketing materials such as shelf talkers, table tents, invitations and technical sheets for the sales team.
- Coordinated submission of wines for review by major food and wine publications.
Customer Relations and Sales Support
The Country Vintner
Ashland, VA
04.2007 - 03.2012
- Served as primary customer contact for the largest independent wine wholesaler in the US, directing sales inquiries, problem solving and providing detailed information on products.
- Handled insides sales for house accounts, including order entry and follow-up.
- Managed sales territories during sales representative absence or unavailability.
- Worked collaboratively with sales team to address customer complaints, order errors and delivery issues in a timely manner.
- Created Customer Service Manual and POET User Guide for use by the customer service department.
Wholesale Wine Sales Consultant
The Country Vintner
Richmond, VA
10.2005 - 04.2007
- Called on new and established accounts to assess wine program needs, present new wines and make program proposals with aim of growing account business.
- Conducted consumer wine tastings to promote products and generate sales.
- Participated in training programs conducted by The Country Vintner to enhance product knowledge and sales technique skills.
- Significantly contributed to the substantial new account growth of a well-established Richmond account base.
Server
Acacia Restaurant
Richmond, VA
08.2001 - 10.2005
- Provided professional service to diners at a nationally recognized fine dining restaurant, with a personal emphasis on responsiveness and knowledge of cuisine.
- Collaborated with culinary team to maintain an extensive knowledge of all menu items, ingredients and cooking methods to elevate tableside presentation.
- Responsible for training new waitstaff on exceptional service and restaurant policy.
- Recognized for ability to handle large parties while balancing composure, professionalism and organization.
- Consistently selected to work off-site VIP events.
- Managed and tracked inventory of the bar and service supplies.
Education
Bachelor of Science - Environmental Sciences
Virginia Commonwealth University
Richmond01.2004
Environmental Science
University of Mary Washington
FredericksburgSkills
- Menu design experience
- Social and corporate event planning
- Project management
- Time management
- Customer relations
- Schedule management
- Event marketing
- Social media marketing
Accomplishments
- Collaborated with the Dodson team to successfully develop and launch three new restaurants, a wine & cheese café, and a nationally recognized sports card & hobby shop, contributing to brand expansion and market presence.
- Led and supported design and production of websites, social media campaigns, and menus, overseeing the entire process from concept creation to final launch, ensuring brand consistency and customer engagement.
- Coordinated and executed an average of 3 private or semi-private events per week at Parlay Bar & Lounge, consistently meeting client expectations and driving venue profitability through seamless event logistics and personalized service.
Certification
- Ethics Certification
- Customer Support Specialist
- Real Estate Salesperson License
Awards
Empathy Award, Purpose Award, NARPM Professional Member of the Year
Timeline
Food and Beverage Operations Coordinator
Dodson Companies
10.2023 - Current
Executive Assistant
Dodson Companies
04.2022 - 10.2023
Corporate Operations Manager
Dodson Property Management
03.2021 - 04.2022
Operations Manager
Dodson Property Management
11.2014 - 03.2021
Property Manager
Dodson Property Management
05.2013 - 11.2014
Server/Bartender
Secco Wine Bar
10.2012 - 06.2013
Marketing Assistant
The Country Vintner
03.2012 - 09.2012
Customer Relations and Sales Support
The Country Vintner
04.2007 - 03.2012
Wholesale Wine Sales Consultant
The Country Vintner
10.2005 - 04.2007
Server
Acacia Restaurant
08.2001 - 10.2005
Bachelor of Science - Environmental Sciences
Virginia Commonwealth University
Environmental Science
University of Mary Washington