Winifred Tan
Riverside,CA
Summary
Creative UI Developer with 8 years facilitating and supporting human interactions with complex systems and software. Maintains user-centric designs while adhering to prescribed interface principals and related development goals. Dedicated to creating inviting and unintimidating interfaces for everything from simple open-source applications to complex proprietary systems.
Overview
9
9
years of professional experience
Work History
Manager of Digital & Web Services
Mind & Mill
10.2020 - 09.2024
- Excelled in a fast-paced environment by building strong client relationships and managing 25+ projects simultaneously
- Developed and implemented internal workflows, communication protocols and best practices to enhance team efficiency
- Led a team who designed websites, apps, and web applications with a focus on user experience and problem-solving
- Addressed and resolved UX challenges to improve overall design functionality of existing sites
- Supervised and executed digital ad campaigns across Google Ads and Meta Ads
- Supervised and executed marketing campaigns across multiple CMS
- Drafted project proposals, scoped requirements, and provided accurate project estimates
- Delivered impactful presentations to clients and stakeholders
- Managed client relationships, navigating challenges and handling difficult clients with professionalism.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Marketing Associate
Mind & Mill
07.2019 - 10.2020
- Led project management for multiple client initiatives, overseeing creation of marketing collateral, media, and email communications, ensuring alignment with aggressive yet achievable deadlines
- Designed and developed responsive, platform-based websites using WordPress, Squarespace, Wix, and HubSpot
- Created and executed marketing and branding collateral, leveraging Adobe Creative Suite to meet client objectives
- Automated client workflows by integrating HubSpot and Zapier to improve efficiency.
Graphic Designer
Realty ONE Group
11.2017 - 11.2018
- Spearheaded marketing content creation, designing and executing high-performing email campaigns and landing pages
- Distributed over 7 million emails, achieving a 4.4% open rate (industry average 20%), and generating 4,650 leads
- Developed social media posts that outperformed previous content by up to 90%
- Collaborated with the marketing team to discuss and strategize monthly marketing initiatives
- Designed and executed print advertisements featured in prominent real estate publications, including Rismedia Real Estate Magazine.
Volunteer Graphic Designer & Web Designer
Acts2Network
01.2016 - Current
- Led a team of 2-5 individuals in the design and production of various marketing materials, including booklets, pamphlets, stationery, outdoor advertising, T-shirts, and other promotional items
- Sourced vendors, managed production, and ensured quality assurance for printed materials, overseeing the distribution process
- Designed and laid out booklets with over 1600 copies in circulation.
Education
Post Graduate Diploma in Business Management -
University of California, Riverside
Riverside, CA09.2019
Bachelor of Science in Business with an emphasis in Marketing -
University of California, Riverside
Riverside, CA06.2017
Skills
Software
Figma, FigJam, Illustrator, Photoshop, Lightroom, Premier Pro, Forge, Amazon AWS, Wordpress, Framer
Design
Information Architecture, User Research and Testing, User Journey, Wireframing, Prototyping, Branding, Photography, Typography, Layouts, Digital & Print
Interpersonal Skills
Verbal and written communication, Complex Problem-Solving, Time Management, Team Leadership, Staff Development, Proposal Writing, Scope and Estimate Writing, Presentations
Languages
English
Native or Bilingual
Chinese (Mandarin)
Professional Working
Timeline
Manager of Digital & Web Services
Mind & Mill
10.2020 - 09.2024
Marketing Associate
Mind & Mill
07.2019 - 10.2020
Graphic Designer
Realty ONE Group
11.2017 - 11.2018
Volunteer Graphic Designer & Web Designer
Acts2Network
01.2016 - Current
Post Graduate Diploma in Business Management -
University of California, Riverside
Bachelor of Science in Business with an emphasis in Marketing -
University of California, Riverside
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