WINSTON ROBERTS
DALLAS,US
Summary
Results-driven professional with a strong foundation in social media strategy, content production, and analytics. Adept at collaborating across teams, managing multiple priorities, and solving challenges efficiently. Utilizes creative storytelling and data-driven insights to increase engagement, strengthen brand visibility, and support organizational goals.
Overview
7
7
years of professional experience
Work History
SOCIAL MEDIA MANAGER
Studio Movie Grill
Dallas, TX
12.2024 - 02.2026
- Manage and create organic social media content across multiple platforms.
- Monitor and respond to customer comments, questions, and concerns in a timely and professional manner.
- Handle real-time customer service needs and escalate issues when necessary.
- Assist with creative development for graphics, captions, and multimedia posts.
- Developed and executed comprehensive social media strategies to enhance brand engagement.
- Analyzed social media performance metrics to optimize content and improve audience reach.
- Conducted competitive analysis to identify industry trends and inform strategic decision-making processes.
Freelance Video Editor
Independant
Dallas, TX
04.2024 - 12.2024
- Edited video content for promotional materials, ensuring alignment with brand guidelines and messaging.
- Collaborated with creative teams to develop engaging visual narratives and storyboards.
- Utilized Adobe Premiere Pro and After Effects to enhance video quality and effects.
- Managed project timelines, overseeing multiple editing tasks to meet tight deadlines efficiently.
VIDEOGRAPHER
Advocare
Dallas, TX
10.2020 - 03.2024
- Conceptualized and executed innovative video marketing strategies for Advocare.
- Enhanced brand visibility through creative video production and editing.
- Managed end-to-end video projects, ensuring timely completion and high-quality content.
- Brainstormed fresh, effective ideas for marketing ads.
- Applied meticulous attention to detail in video editing, significantly improving the final product's clarity and impact.
- Collaborated with the marketing team to brainstorm and execute video ideas that drove product interest.
SALES ASSOCIATE
Skivvies
Dallas, TX
03.2019 - 03.2021
- Guided customers in selecting premium apparel, enhancing store ambiance and boosting sales.
- Processed transactions efficiently, ensuring inventory was well-stocked and organized.
- Fostered an inclusive shopping environment, contributing to a positive customer experience.
- Delivered exceptional customer service, enhancing client satisfaction and driving repeat business through personalized shopping experiences.
Education
BA - RADIO TELEVISION AND FILM
University of North Texas
Denton, TXASSOCIATES - GENERAL STUDIES
Tyler Junior College
Tyler, TXSkills
- Social media management
- Video editing
- Adobe Creative Suite
- Content creation
- Photography and videography
- Copywriting
- Market research
- Marketing analytics
Timeline
SOCIAL MEDIA MANAGER
Studio Movie Grill
12.2024 - 02.2026
Freelance Video Editor
Independant
04.2024 - 12.2024
VIDEOGRAPHER
Advocare
10.2020 - 03.2024
SALES ASSOCIATE
Skivvies
03.2019 - 03.2021
ASSOCIATES - GENERAL STUDIES
Tyler Junior College
BA - RADIO TELEVISION AND FILM
University of North Texas