Wisdom Ezeh
Port Harcourt,Rivers
Summary
Performance-focused copywriter with 3+ years experience and nearly half a million in driven revenue,working with top direct-response businesses. Demonstrated ability to enhance conversion rates through compelling messaging and data-driven strategies. Committed to elevating brand narratives and achieving measurable outcomes.
Outside work, I'm either hitting the gym, chatting a friend, seeing a thriller or studying ads for fun.
Overview
1
1
Language
3
3
years of professional experience
Work History
SEO Content Writer
Kara Dennison (Forbes)
07.2023 - Current
- Developed SEO-optimized content that increased organic traffic and improved search rankings.
- Conducted keyword research and analysis to enhance content visibility on search engines.
- Collaborated with editorial teams to align content strategy with overall business goals.
- Mentored junior writers on best practices for SEO and effective content creation techniques.
- Implemented data-driven strategies to refine existing content and improve user engagement metrics.
- Analyzed website analytics to identify trends and inform future content development initiatives.
- Established guidelines for maintaining consistent brand voice across all written materials.
- Increased keyword rankings through diligent research and optimizing on-page elements.
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Managed multiple client projects simultaneously while adhering to tight deadlines with a focus on achieving desired outcomes.
- Analyzed website performance metrics to inform future SEO initiatives and adjustments.
- Streamlined internal linking structures within websites for better navigation and indexing by search engines.
- Performed regular content audits to ensure relevancy, accuracy, and adherence to SEO guidelines.
- Improved organic search results by employing white-hat SEO techniques and best practices.
- Communicated effectively with clients about ongoing progress and updates related to their SEO strategy.
Direct Response Email Copywriter
Conversion Pilot
04.2026 - 07.2026
- Analyzed campaign performance metrics to refine messaging strategies, resulting in increased conversion rates and audience retention.
- Revised existing sequences to improve copy effectiveness, focusing on subject lines, pre headlines, hooks, body, and call to action.
- Monitored performance of copywriting campaigns and analyzed data (like open rates and CTR) to identify areas of improvement.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Contributed to team brainstorming sessions to generate innovative ideas for campaign themes and strategies.
Full-time Direct Response Copywriter
Charles Michaels Firm
11.2023 - 01.2026
- Crafted compelling sales copy for various digital marketing campaigns to drive customer engagement.
- Developed persuasive email sequences that increased open rates and conversions across multiple product lines.
- Collaborated with designers to create visually appealing ad copy that aligned with brand messaging and goals.
- Analyzed campaign performance data to refine messaging strategies and improve overall effectiveness of copy.
- Conducted market research to identify customer needs, preferences, and trends, informing content creation.
- Contributed to overall business growth by consistently delivering persuasive copy that drove results and exceeded client expectations.
- Provided expert feedback on existing marketing materials, identifying opportunities for improvement and refining messaging strategies accordingly.
- Collaborated with graphic designers to create visually appealing advertisements, enhancing the effectiveness of marketing campaigns.
- Served a diverse range of clients from startups to established businesses, adapting style and tone based on individual project requirements.
- Tested different headlines, calls-to-action, and formatting styles to optimize conversions across various platforms.
- Produced high-converting email campaigns for improved lead generation and customer acquisition.
- Worked closely with clients to understand their unique value propositions, incorporating key messages into marketing materials.
- Incorporated psychological triggers into sales letters that motivated prospects to act quickly on offers presented before them.
- Conducted thorough market research to inform copywriting decisions, ensuring relevancy and resonance with target audiences.
- Utilized storytelling techniques within direct response copy to captivate audiences and inspire action.
- Improved open rates by writing captivating subject lines and preheader text for email campaigns.
- Optimized landing pages with engaging headlines, leading to higher conversion rates.
- Consistently met tight deadlines, delivering high-quality work on time for multiple concurrent projects.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Education
Bachelor of Engineering Technology - Petroleum Engineering
Federal University of Technology, Owerri
Owerri, Imo08-2023
Skills
- Familiarity with co-working tools like Slack, Notion
- Experience working in Gohighlevel, Systeme
- Familiarity with email marketing tools like Activecampaign, Klaviyo
- Experience writing webinar, launch, or event-based email campaigns
- Experience using AI to write better copy and improve output rate
- Timely communication and ability to take feedback
- Readiness to work individually or in teams as the situation demands
Accomplishments
- Contributed well over $300,000 in revenue through effectively helping with abandon cart flows, post purchase & booking call sequences across multiple offers.
- Wrote an event-based email campaign for a 7-figure manifestation client with an average of 42.5% open rate and 3.0% CTR
- Wrote a single broadcast email that made $5,000 for a $197 info product
- Increased performance of automated flows through routine split-tests and data-backed analysis
- Improved broadcast daily emails in the same manifestation niche by 55%, where the average CTR jumped from 1.59% to 2.47%
- Wrote the full copy for a live relationship low ticket offer, including sales page, checkout, complete automated flows, upsell and high-ticket sales page copy.
- Wrote articles that won editorial of the week for Forbes on two occasions, while also matching with the most viewed in my client's category.
Languages
English
Timeline
Direct Response Email Copywriter
Conversion Pilot
04.2026 - 07.2026
Full-time Direct Response Copywriter
Charles Michaels Firm
11.2023 - 01.2026
SEO Content Writer
Kara Dennison (Forbes)
07.2023 - Current
Bachelor of Engineering Technology - Petroleum Engineering
Federal University of Technology, Owerri