Lee Cox
Lorena,TX
Summary
Experienced product marketing manager with proven success driving product performance through effective D2C digital marketing and pricing strategies. Expert in winning product sourcing and cross-functional collaboration, optimizing product launches and enhancing profitability across a diverse portfolio of over 13,000 products. Utilizes organic, paid, and social channel tactics to increase customer reach and brand recognition. Passionate about this field and continues to learn and adapt every day.
Overview
11
11
years of professional experience
Work History
Product Marketing Manager
Late Model Restoration
10.2018 - Current
- Manage 5 person product team that sources products and sets up website product pages/categories.
- Develop and manage Google/Bing paid shopping strategy.
- Communicate product value and tech details to sales team to support selling process.
- Plan new product launch and release while managing cross-functional implementation of that plan.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
Product Marketing
Late Model Restoration Supply
10.2014 - 09.2018
- Content and technical writing for products and articles.
- Retail pricing to maintain profit margins across 13,000+ products.
- Work with cross departmental teams on sourcing and launching products.
Education
High School Diploma -
Midway High School
Waco, TX06-2006
Skills
- D2C Digital Marketing
- Google AdWords
- Supply Chain Management
- Technical Writing
- SEO Optimization
- Go-to-Market Plans
- Marketing Analytics
- Pricing Strategy
- Product Performance & Profitability
Timeline
Product Marketing Manager
Late Model Restoration
10.2018 - Current
Product Marketing
Late Model Restoration Supply
10.2014 - 09.2018
High School Diploma -
Midway High School
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