WOODY O'CAIN

• Provided leadership, supervision and strategic direction to effectively create, plan and implement annual enrollment strategies and goals
• Oversaw and managed recruitment / outreach / yield / communications initiatives aimed at meeting enrollment and revenue objectives in recruitment and selection of prospective students, applicants and parents
• Planned, developed, implemented and assessed components of Office of Admissions' undergraduate recruitment plan, with awareness of recruitment trends, while ensuring consistency with College's mission and priorities
• Wrote and executed assessment and compliance data and prepared periodic reports regarding enrollment projections and recruiting initiatives and activities

Fall 2022 Highlights

• Increased applications by 56.57%
• Increased completed applications by 47.56%
• Increased number of students in admit pool by 39.05%
• Increased number of enrolled students in fall 2022 class by 20.87%
• Maintained strong percentage (34.53%) of students enrolled from underrepresented ethnic groups
• Increased number of campus visit year over year by 84.16%

Fall 2023 Highlights (to date)

• Applications received up 18% over record last year
• Completed applications up 57% over last year
• Created communications for recruitment pipelines to ignite enrollment within targeted populations:
• Presbyterian Church affiliated students (+70%)
• Palmetto Girls State Participants (+111%)
• Palmetto Boys State Participants (+250%)

• Increased engagement activities from 82 in 2014 to 185 in 2016 (+126%)
• Increased registrations for Homecoming from 821 to 1402 (+70%)
• Planned 50th reunion for class of 1968 and raised $150,00
• Guided university's strategic vision, focus, communications and direction for Stetson's alumni, student, parent and friends engagement, through meaningful, innovative activities
• Reimagined Leadership Stetson program

• Developed and implemented marketing and communication strategies for admissions, recruitment to attract traditional and adult undergraduate, graduate, transfer, and international students
• Increased six-year graduation rate 68.6% of 2012 new student class, highest in last 15 years
• Increased campus visits by 35%

• Served as lead consultant on all follow up of admission assessments
• Coordinated all predictive modeling client needs
• Restructured admission assessment process from proposal to implementation
• Served in interim leadership roles at multiple institutions

• Developed and implemented strategies for admissions, student recruitment, financial aid, and communication efforts to attract undergraduate, transfer, and international students
• Created and implemented new innovative strategies including: restructured scholarship program, transfer articulation agreements with area community colleges, increased retention efforts of first to second year students by 15%
• Restructured competitive academic scholarship program
• Managed staff of 16 financial aid, admissions and marketing professionals
• Coordinated extensive merit and need based scholarship program

• Coordinated all aspects of competitive admissions effort including class selection, shaping, recruitment, marketing planning / analysis, market planning/analysis, budget, publications, personnel, admission policy and procedures
• Directed 62-point increase in SAT score average from 1240 in 1998 to 1302 in 2005
• Coordinated recruitment travel to strategically planned and targeted areas, including development of northeast recruitment
• Managed selection and shaping of new student class (freshman, international and transfer students)
• Managed staff of 15 admissions professionals
• Developed policies to enroll academically qualified and demographically diverse student body ∙ Coordinated long and short-term goals and supported daily activities of the Office of Admissions
• Maintained and strengthened relationships with high school and independent counselors, heads of school, principals, alumni and friends of the university
• In collaboration with marketing office, developed marketing and communications plans
• Responsible for supervision and training of all staff

• Increased 1998 entering student applicant pool by 21%
• Provided leadership and training for 28 financial aid, admissions and marketing staff
• Coordinated redesign and repositioning of all admissions and financial aid marketing publications

• Directed recruitment of undergraduate students for all colleges of the University, with special emphasis on recruitment and selective admission for the South Carolina Honors College
• Increased total enrollment for the South Carolina Honors College to 800, which was 100% more than its first-year enrollment of 400 in 1977
• Increased enrollment and academic profile of entering freshman class for the University and South Carolina Honors College each year

• Exceeded enrollment goal for inaugural class of males by 47%
• Managed all recruitment operations of admissions office
• Coordinated planning, organization, and implementation of all recruitment and marketing strategies for first freshman male class at Queens College