Wushi Pan
Storrs
Summary
Dynamic business development leader with proven success in driving strategic initiatives and sustainable growth. Expertise in team leadership and global partnership strategy, fostering impactful brand building and market research.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Co-Founder
Nova International Education LLC
01.2024 - Current
- Built and managed cross-functional team of 20 members across Marketing, BD, and Management Trainees.
- Spearheaded strategic pivot from traditional agency model to 'Content + Platform' Freemium model. Redefined business lifecycle, driving sustainable revenue growth through innovative strategies.
- Orchestrated global partnership strategy, securing exclusive agreements with over 100 student organizations. Established robust B2B2C channel for effective acquisition and nurturing of student traffic.
- Directed development and launch of core service platform, 'Nova Central,' digitizing service delivery for over 1,000 students.
Brand Marketing Intern
Giant Shanghai
Shanghai
06.2024 - 08.2024
- Executed flagship 15km Community Cycling Event in partnership with SMG and Bailian Group.
- Directed a team of 5 volunteers, managing crowd control and emergency response to ensure seamless operations.
- Maximized brand engagement through strategic event coordination and volunteer leadership.
Executive Assistant to the Principal
Yuqing Education
San Francisco
02.2023 - 12.2023
- Efficiently managed schedules and appointments for Principal.
- Oversaw company branding initiatives to enhance engagement with key clients.
- Acted as primary contact for parents and students to ensure satisfaction and retention.
- Partnered with Principal to optimize daily operations through effective scheduling and meeting facilitation.
Coach
University of Connecticut C-Union Basketball
Storrs
09.2024 - Current
- Directed 12-player team through integration of performance analytics with structured development plans, improving tactical execution and fostering team cohesion.
Education
Bachelor of Arts - Psychology Aug 2020 - May 2025
University of Connecticut
Storrs, CTSkills
- Business development
- Team leadership
- Market research
- Brand building
Leadership Experience
Chinese Student & Scholar Association (CSSA), UConn, Storrs, CT
Deputy Director, Public Relations Department, Sep 2020 – May 2025
- Spearheaded external outreach initiatives and successfully secured over $60,000 in sponsorship funding by negotiating strategic partnerships with local businesses and corporate vendors. Orchestrated the flagship "Voice of UConn" Singing Competition, managing end-to-end logistics and marketing for an audience of 300+ attendees.
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Certification
Lifeguard, Rescue Diver, Chinese National Second-Level Swimmer
Timeline
Coach
University of Connecticut C-Union Basketball
09.2024 - Current
Brand Marketing Intern
Giant Shanghai
06.2024 - 08.2024
Co-Founder
Nova International Education LLC
01.2024 - Current
Executive Assistant to the Principal
Yuqing Education
02.2023 - 12.2023
Bachelor of Arts - Psychology Aug 2020 - May 2025
University of Connecticut