Wyatt Taylor
Cumming,GA
Summary
Results-focused Senior Executive with thirty plus years of diverse experience leading growing companies in the beverage alcohol industry. Strategic and tactical executive with exceptional skills to direct the big picture while keeping sight of critical details. Exemplary communicator and consensus builder with keen insights into people as well as sales and operations.
Overview
31
31
years of professional experience
1
1
Certification
Work History
VP of Operations
Winesource Int'l.
Atlanta, GA
02.2022 - Current
- Collaborated with executive team members to create long-term plans for organizational growth and development
- Developed and implemented operational strategies to improve efficiency and reduce costs
- Directed the evaluation of existing systems and processes for opportunities to increase efficiency or reduce costs
- Led startup and creation of operational procedures and workflow planning
- Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked
- Monitored inventory levels and adjusted purchasing orders when necessary
Business Development Manager, On-premise - GA/TN
E&J Gallo
Atlanta, GA
12.2021 - 02.2022
- Managed 1 SDS and work closely with peers in joint markets and other divisions to execute team approach for a complicated Spirits portfolio
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
- Devised effective marketing, sales and other promotional initiatives
- Researched and identified opportunities for account growth, account penetration and market expansion
- Elevated performance through creative programming, collaborative planning, and effective execution of sales plans
Business Development Manager, On-premise - GA/AL
E&J Gallo
Atlanta, GA
02.2018 - 12.2021
- Managed 1 MDM and 1 SDS, working with 5 different distributor houses
- Executed a well planned strategy to exceed Gallo annual sales plan for the on-premise for Georgia and Alabama for 2021
- Establish objectives and priorities
- Oversee legal compliance in different, complex environments
- Lead sales through direct reports, distributor management and interaction, and personal leadership
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability
State Manager, On-premise, GA
E&J Gallo
Atlanta, GA
07.2011 - 02.2018
- Managed 1 FMM and 1 Spirit Specialist, working with 5 different distributor partners and their respective sales teams
- Responsible for recruiting and developing Gallo personnel, programming wholesalers, managing pricing, and driving sales through direct sales interactions
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs
- Evaluated individual and team business performance and identified opportunities for improvement
Area Manager, On-premise - GA/AL/LA
E&J Gallo
Atlanta, GA
01.2008 - 07.2011
- Managed a team of 3 State Managers and 1 Field Marketing Specialist, worked through 8 different distributor partners and their respective sales teams
- Programmed wholesalers, own pricing and chargebacks, and assist in driving sales through direct account interactions
Director of Sales Package Wine Division
National Distributing Company
Atlanta, GA
09.2005 - 09.2007
- Managed a team of 3 sales managers and 13 sales consultants calling on all independent package stores in the Metro Atlanta and surrounding area
- Developed all aspects of programming for the team, including all deals and incentives
- Set and track all goals and assist managers in guiding their respective teams to success
Division Manager, On-premise
National Distributing Company
Atlanta, GA
05.2002 - 09.2005
- Managed 4 sales managers and 16 sales consultants who generate more than $30 million to 2400 on-premise accounts
- Set sales quotas, motivate team to attain goals, negotiate support from suppliers and communicate results with upper management
Field Sales Manager, On-premise
National Distributing Company
Atlanta, GA
07.2000 - 05.2002
- Manged 5 sales consultants who generate more than $10 million in sales calling on approximately 400 of the highest volume and prestige accounts in the city
State Manager
Johnson Brothers of Hawaii
Pearl City, HI
08.1998 - 07.2000
- Generated sales on 5 separate islands through the management of a team of 8 sales consultant, 2 key account managers, and 3 branch managers
District Sales Manager
N. Goldring Corporation
Pensacola, FL
09.1996 - 08.1998
- Responsible for 5 sales consultants calling on 600 accounts in the Florida Panhandle
Field Marketing Specialist
E & J Gallo Winery
Raleigh, NC
02.1996 - 09.1996
District Manager
Johnson Brothers/ Carolina Distributing
Durham, NC
01.1995 - 02.1996
Sales Consultant
Johnson Brothers Liquor Company
Durham, NC
06.1993 - 01.1995
Education
BS - Com
University of Tennessee
Skills
- Strategic planning
- Relationship building and management
- Goals and performance
- Business development and planning
- Program Oversight
- Operations Oversight
- Strategic Planning
- Staff Management
Certification
- Certified Specialist of Spirits - January 2012
- Certified Sommelier - May 2011
- Certified Specialist of Wine - October 2008
References
References available upon request.
Timeline
VP of Operations
Winesource Int'l.
02.2022 - Current
Business Development Manager, On-premise - GA/TN
E&J Gallo
12.2021 - 02.2022
Business Development Manager, On-premise - GA/AL
E&J Gallo
02.2018 - 12.2021
State Manager, On-premise, GA
E&J Gallo
07.2011 - 02.2018
Area Manager, On-premise - GA/AL/LA
E&J Gallo
01.2008 - 07.2011
Director of Sales Package Wine Division
National Distributing Company
09.2005 - 09.2007
Division Manager, On-premise
National Distributing Company
05.2002 - 09.2005
Field Sales Manager, On-premise
National Distributing Company
07.2000 - 05.2002
State Manager
Johnson Brothers of Hawaii
08.1998 - 07.2000
District Sales Manager
N. Goldring Corporation
09.1996 - 08.1998
Field Marketing Specialist
E & J Gallo Winery
02.1996 - 09.1996
District Manager
Johnson Brothers/ Carolina Distributing
01.1995 - 02.1996
Sales Consultant
Johnson Brothers Liquor Company
06.1993 - 01.1995
BS - Com
University of Tennessee
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