Real Estate, Board member of the Rose Committee @ the Basilica of the Little Flower, Texas Hill Country
Xavier Villalon
San Antonio,TX
Summary
23+ years within the Sales, Marketing, New Business Development & Facility Event management. A solid experience in driving growth and fostering client relationships. Proven ability to identify opportunities, develop strategies, and implement them effectively. Strong focus on collaboration, adaptability, and delivering results. Key skills include sales techniques, market analysis, and customer engagement. Known for reliability and flexibility in dynamic environments.
Overview
30
30
years of professional experience
Work History
Executive Vice President
VenuVentures
San Antonio, Texas
07.2018 - Current
- Develop and execute multi-year business development strategies with CEO.
- Participate in high level consultant to management acquisitions and manage company workflow and pipeline.
- Strategic direction to ensure ongoing management direction and development of new accounts and create new business revenue streams.
- Negotiated and closed over a dozen new business accounts: Consultation on stabilized proformas, operational design and facility management.
- Develop strong business relationships with client(s) ensuring optimal communication and goal accomplishment.
- Directed strategic initiatives to enhance operational efficiency across multiple business units.
- Spearheaded development and implementation of comprehensive marketing strategies to drive revenue growth.
General Manager
SAMES ARENA
Laredo, Texas
09.2010 - 06.2018
- Responsible for the overall direction, coordination and evaluation of finance, operations, marketing, and food & beverage departments.
- Managed over 16 professional full-time staff including Directors and Managers who supervised over 250 part-time employees.
- Served as a resource and an advisor to the City Manager, elected officials and community leaders, involving key strategic facility revenue opportunities and services, community projects and programs.
- Negotiated lease agreements and contracts with team tenants, clients, event organizers, promoters, and agents.
- Successfully achieved budget standards each year, help generate over 435K in annual advertising sales, increased event bookings and attendance on an annual basis.
- Obtained and secured a 15-year account renewal with the City of Laredo.
Executive Partner/Managing Partner
Dinosaur Quest
San Antonio, Texas
05.2010 - 01.2014
- Created concept; managed and executed all marketing, operations, and business-related objectives.
- Created and executed website, print material, online and radio promotions.
- Managed day to day operations and generated close to $400,000 in gross sales annually.
Director of Marketing and Sales
World Audio & Lights
San Antonio, Texas
10.2008 - 09.2010
- Managed all marketing and business development operations.
- Diversified the day-to-day business, by creating an LED lighting distribution company.
- Built relationships with leading regional and national lighting and productions companies.
- Developed and executed comprehensive sales strategies to increase market penetration.
Director of Marketing and Corporate Sales
American Bank Center
Corpus Christi, Texas
11.2003 - 05.2008
- Managed all marketing, press relations and sales for the American Bank Center, which consisted of a 10,000 seat Arena, 150,000 sq. ft. Convention Center, and a 2,500 seat Selena Auditorium.
- Worked directly with Live Nation, AEG, WWE, Feld Entertainment, and other promoters on market and event analysis.
- Created sponsorship efforts and brought in alternative revenue streams that helped consistently meet the facility's budgets from ‘03-‘08.
National Account Executive
Univision Television Group
San Antonio, Texas
12.2000 - 11.2003
- Represented over 70 Univision and Telefuture Television stations throughout the United States and Puerto Rico.
- Negotiated and maintained national television media schedules.
- Sold and managed over an average of 3.5 million dollars annually.
Network Negotiator Procter and Gamble
Bromley Communications
San Antonio, Texas
01.1996 - 06.2000
- Developed negotiation strategies for P&G Broadcast Account of Record.
- Negotiated National and Local Television and Radio (annual budget over 55 million dollars).
- Maintained media activity for over 26 P&G brands.
Education
Bachelor of Administration - Management
University of the Incarnate Word
01-1996
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Central Catholic High School
01-1990
Skills
- Social skills proficiency
- Experienced with computer applications
- Organizational growth
- Customer care
- Leadership experience
Interests
Timeline
Executive Vice President
VenuVentures
07.2018 - Current
General Manager
SAMES ARENA
09.2010 - 06.2018
Executive Partner/Managing Partner
Dinosaur Quest
05.2010 - 01.2014
Director of Marketing and Sales
World Audio & Lights
10.2008 - 09.2010
Director of Marketing and Corporate Sales
American Bank Center
11.2003 - 05.2008
National Account Executive
Univision Television Group
12.2000 - 11.2003
Network Negotiator Procter and Gamble
Bromley Communications
01.1996 - 06.2000
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Central Catholic High School
Bachelor of Administration - Management
University of the Incarnate Word