Xiaomai Zhang

• Designed and distributed a wellness and government housing benefit survey to 289 clients, achieving a response rate of 256. Tracked and recorded results, uploading the data into a centralized database for analysis.
• Implement wellness and life skills workshops for elderly residents, Held once a week, over 80 clients attended the session during the internship. Covering topics such as memory loss intervention, and mindfulness yoga, and leading to a 20% increase in reported quality of life among participants
• Assisted 50+ clients in securing government housing benefits through SCRIE and SNAP programs
• Develop and maintain strong, trust-based relationships with clients through regular visits and follow-ups, providing emotional support and guidance to seniors and their families during transitions and decision-making processes.

• Organized workshops, seminars, and guest speaker sessions for over 200 clients
• Secured $50K in sponsorships to support event funding in a month
• Generated significant customer traffic through strategic pop-up shop initiatives in California and Newyork City
• Achieved growth of 3000 followers on social platforms within two months
• https://www.instagram.com/pinkpower_413/: https://pinkpowerforever.com

• Had live online counseling with clients every Wednesday and Friday from 2 pm to 4 pm. Received training and practiced skills of CBT, DBT and other interventions.
• Participated in weekly supervision with a licensed therapist to review case notes and discuss best practices for working with clients.
• Provided psychoeducation services by educating families about mental health conditions, treatment options, coping skills.

• Created ongoing 120k following on social media
• Spearhead the creation and curation of engaging, empowering content across multiple social media platforms: Instagram, Redbook, and TIkTOK with a focus on women's empowerment, health, and spiritual well-being
• Engage with the online community through regular interaction with direct messages, live sessions, offering support, advice, and creating a safe, inclusive space for discussions on women's health and empowerment.

• Conducted groundbreaking research on eating disorders among Chinese international students. Designed and administered a survey, collecting data from over 100 participants. Developed a model to analyze patterns of eating disorders and associated factors.
• Organized and analyzed qualitative and quantitative data using statistical software packages such as SPSS or STATA.
• Organized and facilitated support groups for Chinese international students, offering a safe space for sharing experiences and mutual support, which led to 30% reported improvements in mental health and well-being.

• Managed digital advertising campaigns across multiple channels, including Instagram, Wechat and Redbook,Increased clients 100 million+ exposures and improved its advertising ROI on WeChat and increased brand sales volume by an average of 10% on e-commerce platforms.
• Organized complex information strategically and compellingly, leveraged SQL to fetch and analyze data, and demonstrated strong design understanding and expertise in Excel and PowerPoint techniques. Reported 30+ presentations to the clients and won good feedback and continuous client contract sign.

• Spearheaded the development and implementation of a groundbreaking digital archive project aimed at preserving and amplifying the personal stories of individuals incarcerated in California's prisons and jails, demonstrating a commitment to social justice and advocacy
• Analyzed and synthesized narratives to identify common themes related to mental health, systemic challenges, and resilience, contributing valuable insights to the field of social work and advocating for systemic change.

● Collaborated with 5 travel agencies and designed 3 resort ticket selling promotion strategies, making it appealing to different target audience groups, generating the ticket selling highest peak since the Shanghai Disney Resort opened.

● The online advertisement campaign achieved a 35% click conversion rate and increased 20% the ROI of theadvertisement, reaching 40% of the target audience by analyzing audience persona and organizing marketing campaigns.

● The offline advertisement was delivered in over ten cities more than 100 times, generating 30% revenue of the year.