Xiaomeng Wu
New York,NY
Summary
Motivated professional brings value to collaborative marketing role opportunity. Excellent organizational, planning, and communication skills with passion for positively impacting customer bottom lines with creative and engaging marketing copy. Trained in social media management, audience engagement, and marketing campaign development.
Overview
3
3
years of professional experience
Work History
vlogger
From media entrepreneurship
01.2024 - Current
- Familiar with the social media operation strategy of Douyin and Redbook.
- Developed story ideas and wrote scripts for videos.
- Operated cameras and audio equipment during shoots.
- Utilized analytics tools to measure viewer engagement in multimedia content.
- Increased website and social media traffic.
Interns
China Railway Investment Group Co., Ltd
Beijing
06.2024 - 08.2024
- Helped with recruitment by posting job openings, screening resumes, and scheduling interviews.
- Prepared new hire orientation materials, such as handbooks, policies, and procedures.
- Organized events, such as orientations and training sessions.
- Write the relevant training request report for decision-making by the superior department, including detailing the training purpose, content, plan, and expected effect.
- Maintained records of all personnel transactions, such as hires, transfers, promotions, and terminations.
Director, camera, copywriter
Undergraduate graduation design
10.2022 - 05.2023
- Led the team to plan, shoot, and produce the intangible cultural heritage documentary, which won the school's excellent graduation design award.
- Responsible for planning, copywriting, and camera work.
- Coordinated teamwork and external personnel docking cooperation.
A trainee journalist
Datong radio and television station (city television station)
Datong
01.2023 - 03.2023
- Interviewed sources to gather facts and quotes for the 2023 Spring Festival.
- Edited and proofread written material prior to submission.
- Conducted research using a variety of resources such as print materials, databases, websites and interviews with experts.
- Produced multimedia content including audio recordings, videos and photographs.
- Assisted senior journalists with complex projects when needed.
- Gathered information and developed perspectives about news subjects through research, interviews, and public feedback.
Account Executive
Oglivy
Remote
10.2022 - 01.2023
- Created marketing materials for BASF Zhanjiang, China-based publicity plan and the DALI intelligent lamp, including brochures and presentations to showcase products and services.
- Identified potential new customers through research of digital collection industry trends and competitive analysis.
- Developed the UI design of pricing strategies tailored to children's dental services.
- Implemented UX test plans, strategies, and procedures for AIA APP.
Interns
China Railway Property Insurance Self-Insurance Co., Ltd
Beijing
07.2022 - 09.2022
- Participated in the business negotiation on providing railroad insurance services for Beijing Minsheng Card cardholders.
- Conducted market research and assisted in the innovation of railroad passenger insurance plans to meet the business scenario.
- Participated in the railroad financial co-branded debit card project, negotiated with banks, and assisted in the planning and design of programs and sales processes.
- Responsible for the reconciliation of insurance policies, including the confirmation of premiums and registration of policyholder's information, etc.; submitting insurance proposals to insurance agents.
Art troupe officer
Academy of Media Art Troupe
Nanning
09.2021 - 09.2022
- Coordinated with other departments of the Art Troupe of the Academy.
- Organized two festivals (with hundreds of participants). Responsible for the screenwriter, stage director, program review, and actors.
- Organize the art troupe members to recruit new members
- Hold regular monthly team members' ability assessment and music appreciation.
Education
Master - Integrated marketing
New York University
New York12.2024
Bachelor - Radio and television director
Guangxi University for Nationalities
Nanning06.2023
Skills
- Customer Service
- Writing and editing
- Organizational Skills
- Social media proficiency
- Investigative research
- Multitasking
- Digital Photography
- Relationship Building
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Accomplishments
- The "Four Histories" Network Storytelling Activities for College Students in Guangxi ( The first prize)
- The 13th National Advertising Art Design Competition for College Students (The third prize)
- "Yongcheng Image" Photography Competition of School of Media at GXMZU (The excellent prize)
Affiliations
- Piano (Level 9)
- Singing
- Photography
Timeline
Interns
China Railway Investment Group Co., Ltd
06.2024 - 08.2024
vlogger
From media entrepreneurship
01.2024 - Current
A trainee journalist
Datong radio and television station (city television station)
01.2023 - 03.2023
Director, camera, copywriter
Undergraduate graduation design
10.2022 - 05.2023
Account Executive
Oglivy
10.2022 - 01.2023
Interns
China Railway Property Insurance Self-Insurance Co., Ltd
07.2022 - 09.2022
Art troupe officer
Academy of Media Art Troupe
09.2021 - 09.2022
Master - Integrated marketing
New York University
Bachelor - Radio and television director
Guangxi University for Nationalities
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