Xiuci (Demi) Dai
East Lansing,MI
Summary
Michigan State Chinese Students and Scholars Association(CSSA)
- 2019-2022 Programming Department Member
17th generation Inheritor of Intangible Cultural Heritage Shadow Stone-Carving
- Artisan
Overview
2
2
years of professional experience
Work History
Social Media Manager Intern
Weibo Corporation
Beijing, China
04.2023 - 08.2023
- Managing official accounts with a cumulative audience of tens of millions: @WeiboVariety, @WeiboTV, @WeiboNetwork, and more, totaling thirteen high-profile Weibo accounts.
- Responsible for crafting compelling promotional copy and materials for trending variety shows, events, and dramas across different platforms.
- Achieved over a million likes, shares, and comments on high-performing blog posts, including content related to China's leading TV variety shows. Notable shows like Mango TV's "Hello Saturday", iQiYi's "Believe in the Land!", Youku's "Go Fighting!", Tencent's "Wonderland", and more than 30 other variety TV programs.
- Proficient in creating weekly variety show reports, teaser posters, program pre-heat posters, and program finale reports. Additionally, responsible for handling artist endorsement rankings and business negotiations.
“Files Declassified” Producer Assistant
Xiamen TV Channel
Xiamen, China
05.2022 - 08.2022
- Conducted in program planning and early-stage content creation. Facilitated communication and coordination with guests from both Taiwan and Xiamen.
- Collaborated with the program producer to manage administrative tasks in support of production.
- Compiled scripts, program notes and other material related to productions.
Branding Intern
Huihe Stone Cultural Intangible Heritage Museum
Xiamen, China
05.2021 - 03.2022
- Responsible for the operations of multiple public social media accounts, encompassing tasks such as copywriting, image shooting, and comprehensive pre-production and post-production preparations. Actively engaged with KOLs across major social media platforms to maximize company exposure and promotional impact.
- Conducted market analysis through channels such as TikTok, Weibo, RED, and Bilibili in order to boost product sales. Repositioned potential customer segments based on target audience characteristics and devised new media operation strategies, gaining departmental approval.
- Participated in planning and executing diverse events, including educational activities, cultural promotion events, and intangible cultural heritage exchange meetings. Implemented control at every stage of event planning, ensuring flawless execution.
- Achieved a 30% growth in followers on TikTok account, a 20% increase in live product sales during the tenure.
Education
Bachelor of Arts - Media And Information
Michigan State University
East Lansing, MI05-2024
Skills
- Stone-Carving
- Excel, Word, PPT
- Social Media and Promotions
- Account Management
Timeline
Social Media Manager Intern
Weibo Corporation
04.2023 - 08.2023
“Files Declassified” Producer Assistant
Xiamen TV Channel
05.2022 - 08.2022
Branding Intern
Huihe Stone Cultural Intangible Heritage Museum
05.2021 - 03.2022
Bachelor of Arts - Media And Information
Michigan State University
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