Alexa Serafin
Summary
Positive and driven individual with a solid understanding of marketing principles and administrative tasks. Skilled in digital marketing and content creation, ready to enhance team efficiency. Aims to contribute to impactful marketing campaigns and streamlined operations.
Overview
1
1
year of professional experience
Work History
Social Media Manager Intern
USA National Miss
08.2023 - Current
- Dedicating five hours weekly to curate compelling content for five different social media platforms
- Engaging with Sponsors to contribute to elevating the presence of the brand and advancing the organization's mission
Marketing Intern
Southlight Properties
09.2024 - 12.2024
- Analyzed market trends and competitor strategies, providing insights that informed decision-making. Assisted in optimizing digital marketing campaigns.
- Collaborated on social media initiatives, boosting follower engagement and lead generation. Supported creation of targeted content for diverse property types.
Social Media Marketing Intern
Phillip Jeffries
06.2024 - 08.2024
- Worked full-time alongside the Social Media Manager to curate and schedule content across multiple platforms
- Actively participated in photoshoots, conducted trend forecasting, and performed social media audits to boost brand visibility and engagement
- Utilized UTM coding to track campaign performance and optimize marketing strategies
Education
Bachelor of Arts - Journalism & Marketing
Lehigh University
Bethlehem, PA05-2025
High School - undefined
Wayne Valley High School
Wayne, NJ06.2023
Skills
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel), Adobe Creative Suite (Photoshop, Illustrator), UTM coding, Google Analytics, and Canva
- Experienced utilizing Social Media platforms such as Facebook, Twitter, Tiktok, and Instagram
- Possess leadership, problem-solving, and organizational skills
Awards
Dean's List: Fall 2023 & Fall 2024, Scholar-Athlete Award, Future Business Leaders of America State Finalist
OTHER
- Be Someone's Sunshine Founder: Started a nationwide social media kindness campaign.
- Someone's Sunshine Website Creator & Editor: Designed and Created a website, blogging, and reporting on stories of inspiration.
Timeline
Marketing Intern
Southlight Properties
09.2024 - 12.2024
Social Media Marketing Intern
Phillip Jeffries
06.2024 - 08.2024
Social Media Manager Intern
USA National Miss
08.2023 - Current
High School - undefined
Wayne Valley High School
Bachelor of Arts - Journalism & Marketing
Lehigh University
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