Xu Meng
Shanghai
Summary
Strategic thinker with background as Strategy Analyst. Bring experience in identifying business opportunities, developing strategic plans, and implementing solutions to meet corporate objectives. Strengths include strong analytical skills, problem-solving abilities, and keen understanding of data analysis. Previous work has resulted in improved business processes, increased efficiency, and achievement of key performance indicators.
Overview
7
7
years of professional experience
Work History
Content strategy analyst
ByteDance – SoundOn
Shanghai
06.2023 - Current
- Supply Growth & Discovery: Led the design and rollout of data-powered discovery models (artist, label, viral track), increasing lead quality and conversion. Achieved a 35% pass rate on reviewed leads in Brazil and onboarded 7 key artist deals.
- Forecasting & Deal Profitability improvement: Revamped the deal forecasting methodology and built standardized song selection rules, increasing Revenue Hit% to 151% in Brazil and 389% in SPLA/US Latin. Drove the online productization of these models, achieving 100% global tool adoption and cutting deal turnaround time by over 50%.
- Strategy & New Initiatives: Scaled operations by establishing a standardized P&L goal-setting and performance management framework across AMS, NA, and ANZ regions. Explored and validated new revenue streams (TikTok Live, YouTube), contributing to the successful launch of SoundOn in 3 new markets (Spain, Chile, Peru).
- Operational efficiency improvement: Drove 100% online closure of the deal-making pipeline via CRM optimization, enhancing transparency and collaboration. Analyzed process bottlenecks, implementing solutions that reduced the total deal cycle time from 16 to an estimated 12 weeks.
Business Analyst
Meituan
Shanghai
11.2021 - 04.2023
- Business Operations Analysis: Produce monthly business reports based on business development, conduct in-depth analysis of relevant issues, and track the effectiveness of business initiatives and strategies.
- MBR (Monthly Business Review) Project: Develop a comprehensive set of indicators based on business flywheel and growth strategies, track business operation results on a monthly basis to review progress and identify growth opportunities.
- Market Special Topic Research: Collect competitor information and industry dynamics through expert interviews, desk research, and UE (User Experience) model construction; complete research reports on niche markets (small-store dining and tea beverages) for the QR code ordering project.
Business Operations Analyst
ByteDance - TikTok
Shanghai
05.2021 - 11.2021
- Business Target Setting & Forecasting: Formulate overall business goals based on current operations, decompose OKRs by team, track achievement progress, and adjust goals as needed.
- Daily Operational Anomaly Analysis & Data Infrastructure: Monitor daily data anomalies and conduct timely attribution analysis; responsible for data output of weekly and bi-monthly reports; collaborate with data warehouse teams and DAs to promote and build core e-commerce data infrastructure.
- Large-Scale Campaign Strategy & Review: Participate in goal-setting and strategy development for major promotions; conduct post-campaign reviews and propose optimization strategies.
Data Analyst
ByteDance - TikTok
Shanghai
12.2019 - 05.2021
- Supported the iteration of in-app modules, provided evaluative and actionable optimization suggestions for product improvements; contributed to data infrastructure and post-campaign reviews for large-scale activities; independently led end-to-end data construction for key projects, offering strategic planning and business optimization support.
- C-end Feature Iteration & Experiment Analysis: Designed and analyzed A/B tests for core in-app modules (e.g., comments, private messages, follows); allocated traffic based on experimental design, identified optimization opportunities from results, and drove implementation.
- Acquaintance Social Project: Defined business standards and core indicators in the initial phase; improved data monitoring and developed scalable user recommendation tracking specifications to achieve full-link effect tracking for algorithm-driven recommendation scenarios; conducted in-depth analysis of social relationship chains to identify bottlenecks and actionable optimizations; used cluster analysis to clarify regional social development status and priorities, supporting subsequent regional strategic projects; collaborated with algorithm and data warehouse teams to evaluate strategies and promote key data landing.
- Large-Scale Project Review: Provided full-cycle support for Year-End campaigns; assisted in designing data solutions, building real-time monitoring dashboards, and conducting performance reviews for 31 markets; supported data infrastructure for major projects and offered optimization suggestions for future iterations.
Data Analyst-Intern
Didi Chuxing
Beijing
05.2019 - 09.2019
- Conducted exploratory analysis on passenger cancellation rates after ride acceptance using the GBDT algorithm, identifying scenarios leading to high/low cancellation rates.
- Designed and participated in the analysis of ETD (Estimated Time of Departure) transparent A/B experiments; developed indicators such as bubble conversion rate; tracked ETD prediction accuracy, verified inversion hypotheses, and proposed optimization suggestions.
- Optimized passenger experience: Redefined fallback rules for unfulfilled ride-sharing orders and calculated thresholds; estimated GMV increases of 3.5pp (Belo, Brazil) and 5.2pp (Merida, Mexico), with fare ratio reductions of 0.5pp and 0.7pp respectively.
- Strengthened driver fraud control: Explored fraud characteristics of drivers handling large cash orders; defined idle-time fraud rules and calculated thresholds for metrics such as billing duration and detour time; identified driver clustering in Mexico; developed account suspension strategies based on repeat fraud amounts and frequencies.
Education
Bachelor of Science - Remote Sensing Science and Technology
Wuhan University
Wuhan06.2018
Master of Science - Business Analytics
The Chinese University of Hong Kong
Hong Kong11.2019
Skills Certifications
Office, Python, R, SQL, ArcGIS, MATLAB, MongoDB, CAD, Tableau, C, Hive, 7.0 (Reading 9.0), 320, 586, 597
Timeline
Content strategy analyst
ByteDance – SoundOn
06.2023 - Current
Business Analyst
Meituan
11.2021 - 04.2023
Business Operations Analyst
ByteDance - TikTok
05.2021 - 11.2021
Data Analyst
ByteDance - TikTok
12.2019 - 05.2021
Data Analyst-Intern
Didi Chuxing
05.2019 - 09.2019
Bachelor of Science - Remote Sensing Science and Technology
Wuhan University
Master of Science - Business Analytics
The Chinese University of Hong Kong