Xuanxu Luo
Malden,MA
Summary
Results-driven professional with expertise in strategic negotiation and data analysis. Proven ability to drive impactful campaigns and optimize operations, contributing to significant revenue growth.
Overview
2
2
years of professional experience
Work History
Co-Founder, Shareholder, Manager
Guangzhou Hongzhi Import & Export Co., Ltd.
Guangzhou, China
09.2022 - 09.2023
- Led negotiation and strategic cooperation with a Malaysian e-commerce partner, establishing commission, promotion plans, and operational guidelines.
- Analyzed backend sales data to inform export coordination strategies, and support decision-making.
- Conducted market and field research to optimize sales strategy and business process flows.
- Managed overall operations, resulting in a cumulative order value of RMB 3 million, with a 9% gross margin.
Marketing Specialist
Guangzhou Zhixin Life Technology Co., Ltd.
Guangzhou, China
06.2021 - 05.2022
- Planned and executed live broadcast marketing campaigns across major e-commerce platforms to drive engagement and sales.
- Monitored and analyzed live broadcast performance data to refine subsequent event strategies.
- Achieved approximately 50,000 total live viewers, with peak concurrent viewership greater than 1,000; average daily orders are around 70, with peaks of up to 500.
Education
Master of Science in Global Marketing Management -
Boston University
Boston, MA01-2025
Bachelor of Business Administration in Finance -
University of Iowa
Iowa City, IA08-2022
Global Program in Economics And Finance -
Fudan University
China12-2021
Skills
- e-commerce strategy and execution
- campaign tracking and optimization
- data analytics and reporting
- project management
- live broadcast planning and analysis
- customer research
- cross-functional collaboration
- competitive analysis
Languages
English
Professional
Chinese (Mandarin)
Full Professional
Chinese (Cantonese)
Full Professional
Timeline
Co-Founder, Shareholder, Manager
Guangzhou Hongzhi Import & Export Co., Ltd.
09.2022 - 09.2023
Marketing Specialist
Guangzhou Zhixin Life Technology Co., Ltd.
06.2021 - 05.2022
Master of Science in Global Marketing Management -
Boston University
Bachelor of Business Administration in Finance -
University of Iowa
Global Program in Economics And Finance -
Fudan University