XUEMENG SHANNON GUAN
Amazon
Seattle,WA
8
years of professional experience
Dynamic and results-driven professional with extensive experience in seller onboarding, marketing, and communications. Proven track record of driving significant growth in engagement, conversions, and revenue through strategic project management and data-driven optimization. Adept at cross-functional collaboration and stakeholder management.
Work History
Vendor Manager
1 Year 2 MonthsSenior Seller Onboarding Coordinator
1 Year 10 Months- Spearheaded the 'Onboarding Link' project, streamlining workflows to onboard 1,000+ new sellers over 18 months, reducing average onboarding time by 70%.
- Provided tailored support to 310+ Home and Living sellers, driving a 40% GMV increase within 3 months.
- Developed SEO-driven product listing strategies, resulting in a 200% increase in UV/PV and a boost in conversion rates within 1 month.
- Resolved critical API issues for 270+ sellers, preventing potential revenue losses of $3M.
- Collaborated with cross-functional teams to enhance onboarding efficiency and communication workflows.
Business Operations Specialist
7 Months- Created and managed 100+ social media posts, boosting brand visibility and engagement across an audience of 100,000+ followers.
- Increased post engagement by 35% and follower growth by 25% through optimized content.
- Analyzed social media metrics, delivering recommendations that improved campaign conversions by 20%.
- Developed targeted content strategies, increasing client visibility by 30% and audience interaction by 40%.
Communications Fellow
1 Year- Managed communications for high-profile research projects, resulting in a 40% increase in media mentions and a 30% boost in engagement with policymakers.
- Built relationships with stakeholders and external partners, doubling engagement with top-tier publications and increasing website traffic by 25%.
Customer Relationship Management Intern
6 Months- Led the creation of promotional materials, enhancing client visibility and contributing to a 20% growth in brand awareness.
- Developed customer segmentation strategies for the 2019 Double Eleven Shopping Festival, driving over 20,000 page views and increasing sales by 32%.
- Monitored customer feedback, refining service strategies to improve satisfaction and loyalty, resulting in a 15% increase in retention.
Marketing Communication Intern
1 Year- Planned and executed 20+ high-profile client events, achieving a 90% client satisfaction rate.
- Designed promotional materials for MWC Shanghai and roadshows, increasing audience engagement and brand recognition by 30%.
Education
Master of Science - Marketing Research
- Communication Research, Data Visualization
- GPA: 3.9
Bachelor of Arts - Chinese Language And Literature
Timeline
Vendor Manager
Amazon
07.2025 - CurrentRead More
Senior Seller Onboarding Coordinator
SHEIN Distribution Corporation
07.2023 - 05.2025Read More
Business Operations Specialist
Think Academy
03.2023 - 10.2023Read More
Communications Fellow
Boston University Global Development Policy Center
01.2022 - 01.2023Read More
Customer Relationship Management Intern
IKEA Group
08.2019 - 02.2020Read More
Marketing Communication Intern
Ericsson
07.2018 - 07.2019Read More
Beijing Normal University
Bachelor of Arts from Chinese Language And Literature
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Boston University
Master of Science from Marketing Research
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