YAHAIRA HERNANDEZ
Hartford
Summary
A bilingual dedicated achiever with over 13 years of professional experience prepared to leverage business operations and Facebook Digital Marketing Certification to help businesses market and promote their services.
Overview
18
18
years of professional experience
Work History
Personal Care Assistant
Blueline Home Care
01.2018 - 12.2024
- Developed strong and trusting rapport with patients to facilitate smooth, quality care
- Maintained a clean and well-organized environment for client happiness and safety
- Reported concerns to the nurse supervisor to promote optimal care
- Tracked and reported clients' progress based on observations and conversations
- Coordinated doctor appointments, exercise, recreation, and family visits to maintain a consistent schedule
Facebook Digital Marketing Certificate
Pathstream
04.2022 - 07.2022
- Company Overview: Facebook Digital Marketing Certificate - Pathstream 2022
- Summarized marketing campaign data by creating pivot tables and data visualizations to draw insights and make recommendations
- Built and analyzed Google Analytics segments and audience, acquisition, and behavior reports
- Designed and analyzed an A/B test by calculating key metrics for the control and treatment group, the lift, and confidence
- Created a social media campaign outline for a Facebook ad, built and posted the ad using Facebook Ads Manager, and analyzed performance to recommend improvement
- Created a comprehensive digital marketing plan for a business including a competitive analysis, SWOT analysis, target audience research, and channel recommendations
- Facebook Digital Marketing Certificate - Pathstream 2022
Tax Preparer
Liberty Tax Service
01.2020 - 04.2022
- Determined clients' eligibility for tax credits, abatements, or deductions through careful research and oversight
- Supplied detailed tax documentation needed to submit accurate returns
- Stored copies of completed returns and related documents according to company procedures and business regulations
- Applied federal and state government regulations to prepare accurate and compliant tax returns for clients
- Informed clients of potentially beneficial products and services, resulting in additional business opportunities
Administrative Assistant Manager
Rivera Auto Salvage
06.2007 - 01.2020
- Trained staff members on administrative processes, work instructions, and procedures to facilitate consistent and seamless company operations
- Set up and maintained physical and electronic filing systems to maintain organizational efficiency
- Communicated and negotiated with vendors on purchases related to personnel, facilities, and office administration
- Maintained current knowledge of all personnel in the field and all completed deliveries or delays
- Motivated and encouraged team members to communicate more openly and constructively with each other
- Exceeded customer satisfaction by finding creative solutions to problems
Education
Facebook Digital Marketing Certificate - Foundations and Strategy of Marketing, Marketing Analytics & Performance Optimization, Social Media Marketing
Pathstream
12.2022
Associate of Occupational Studies - Business Management
Interboro Institute
12.2007
Skills
- MS Office
- Office administration
- Human resources
- Fluent Spanish Speaker
- Relationship building
- Strong multitasking capabilities
- Income tax preparation
- Research/due diligence
- Team leadership
- Customer relations
- Staff training and development
- Conflict resolution
- A/B Testing
- Content Strategy
- Facebook Ads Manager
- Social Media Marketing
Timeline
Facebook Digital Marketing Certificate
Pathstream
04.2022 - 07.2022
Tax Preparer
Liberty Tax Service
01.2020 - 04.2022
Personal Care Assistant
Blueline Home Care
01.2018 - 12.2024
Administrative Assistant Manager
Rivera Auto Salvage
06.2007 - 01.2020
Facebook Digital Marketing Certificate - Foundations and Strategy of Marketing, Marketing Analytics & Performance Optimization, Social Media Marketing
Pathstream
Associate of Occupational Studies - Business Management
Interboro Institute
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