Yajing Jin
Chicago,Illinois
Summary
Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
5
5
years of professional experience
Work History
Content Creator
Wechat & RED
05.2021 - Current
- Promoted self-care by creating blog posts using Final Cur Pro and Canvas, resulting in 2k+ subscribers, over 0.8 million views, and received 18.8k likes&col.
- Developed and executed social media strategies by utilizing social analytics tools, managed content calendar, set goals and clear KPIs, and tracked SEO performances.
- Attend in-person brand events to connect with product sponsors and content creators.
Public Information Officer
University Of Illinois At Chicago Chinese Student
02.2020 - 04.2023
- Managed social media (Wechat) accounts applying communication strategies and branding to maintain consistent voice and presence.
- Writing WeChat articles once a week to publicize relevant student activities for each period, providing and share valuable information for international students.
- Organized new student parties to help Chinese students integrate into their new environment through a variety of ice-breaking activities and events..
Marketing & Public Relations Assistant
Liquidaction Shanghai
06.2022 - 08.2022
- Improved online brand presence by connecting with 20+ local influencers and creating collaboration briefs, resulting 13% increase in brand reach and engagement within 3 months.
- Developed a comprehensive social media marketing plan based on market research conducted on 10+ soft drink brands on RED and Taobao.
- Conducted a market research price analysis on 4 similar products in 5 other Asian countries.
- Identified potential local distributors and buyers for collaborations by conducting 15+ cold visits and distributing sample products.
2018 Campus Entrepreneur
L'Oreal
09.2018 - 12.2018
- Facilitated campus engagement by coordinating activities promoting L'Oreal campus recruitment.
- Composed promotional video video "Self-introduction" that Impressed L'Oreal HR" gaining 63k+ views.
Education
Bachelor of Science - Marketing
University of Illinois At Chicago
Chicago, IL05.2023
Bachelor of Science - Marketing Management And Research
Jimei University
Xiamen, China08.2018
Skills
- Certificate in Google Analytics 4
- Bilingual in Chinese Mandarin
Timeline
Marketing & Public Relations Assistant
Liquidaction Shanghai
06.2022 - 08.2022
Content Creator
Wechat & RED
05.2021 - Current
Public Information Officer
University Of Illinois At Chicago Chinese Student
02.2020 - 04.2023
2018 Campus Entrepreneur
L'Oreal
09.2018 - 12.2018
Bachelor of Science - Marketing
University of Illinois At Chicago
Bachelor of Science - Marketing Management And Research
Jimei University
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