Hi, I’m
Yang Zheng
Boston,USA
Overview
2
years of professional experience
1
Certification
Work History
ADLAB
Strategic Planner
10.2024 - Current
Job overview
- Conducted comprehensive competitor analysis to identify gaps in market presence and capitalize on potential opportunities.
- Developed successful advertising campaigns by researching target audiences and analyzing market trends.
- Spearheaded integrated marketing campaigns combining traditional print ads with digital outreach tactics, maximizing overall impact for clients'' messages.
Lululemon
Integrated Marketing Intern
09.2024 - 11.2024
Job overview
- Create integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product and core values relevant to lululemon's position within communities
- Develop concept for new digital product and customer experience that lululemon could implement within the technical athletic apparel space
- Calculate key marketing metrics based data from recent lululemon ambassador campaigns
Ruder Finn
Account Executive Intern
05.2024 - 08.2024
Job overview
- Communicated with KOLs and celebrities for campaign collaborations.
- Conduct market research to improve EC strategy
- Managed social media exposure
- Coordinated and executed public relations strategies
- Designing branded gifts (T-shirt, mug)
- Leveraged CRM tools effectively to manage contacts, track progress against goals, and maintain updated account information.
Ulysse Nardin
Brand Marketing Intern
05.2024 - 08.2024
Job overview
- Branding content creation on TikTok, WeChat, and The Red Book
- Analysing social media data using Google analysis and and Excel
- Providing advertising strategies on Chinese e-commerce platforms and differentiating product offerings on different platforms
- Launching multiple Online and In-store Campaign
- Responsible for KOL and Celebrity Marketing Campaign and communications
- Analyzed SEO outreach goals and presented findings to marketing director.
Shanghai Media Group
Social Media Internship
05.2023 - 08.2023
Job overview
- Manage Social Media Account (WeChat Channel/TikTok)
- Generates 24 mid-length videos, bringing 2300 new subscribers and 50k likes accumulatively
- Unilever Shanghai R&D Center project, Video editing
- Edit and post 10 short news video clips per week
- Leader of the intern project “New Tech Shanghai”
Education
Boston UniversityBoston, MA
Bachelor of Science from Advertising
06.2026
University Overview
Relevant Coursework: Advertising Management/Advertising Strategy/Integrated Marketing/Communication Research Method/Design Strategy
Skills
- Project Management
- Account Management
- Strategic Advertising
- Creative Problem Solving
- Adobe Suite / Microsoft office
- Google Analytics / Google Ads
- Teamwork and Collaboration
Awards
Awards
- Scholarship/ Boston University Mark Mobius Scholarship, 09/2022
- College of Fine Arts Dean’s list, 01/2024
- College of Communication Dean’s List, 05/2024
Certification
- Goldman Sachs - Excel Skills for Business Job Simulation, Forage - Sep 2024
- Google Analytics Qualification, Google - Oct 2024
- lululemon - Omnichannel Marketing Job Simulation, Lululemon - Oct 2024
Projects
Projects
1. Post-Pandemic Market Analysis for Healthy Fast-Food Chains, Conducted a comprehensive sales analysis of Sweetgreen and CAVA, comparing pre- and post- COVID-19 data to assess the pandemic’s impact on these fast-food chains.
2. Back Bay, Explained: Digital Visualization of Boston’s Road System, Developed a digital project and an intellectual webpage based on “Revolutionizing Urban Commuting” to visualize and propose strategies for improving Boston’s commuting infrastructure, addressing urban challenges, health impacts, and sustainable solutions such as ITS and MaaS.
Languages
English
Chinese (Mandarin)
Timeline
Strategic Planner
ADLAB
10.2024 - Current
Integrated Marketing Intern
Lululemon
09.2024 - 11.2024
Account Executive Intern
Ruder Finn
05.2024 - 08.2024
Brand Marketing Intern
Ulysse Nardin
05.2024 - 08.2024
Social Media Internship
Shanghai Media Group
05.2023 - 08.2023
- Goldman Sachs - Excel Skills for Business Job Simulation, Forage - Sep 2024
- Google Analytics Qualification, Google - Oct 2024
- lululemon - Omnichannel Marketing Job Simulation, Lululemon - Oct 2024
Boston University
Bachelor of Science from Advertising
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