Yanique Tucker
West Orange,NJ
Summary
As a branding professional adept at transforming brand visions into reality, I revitalized Calm's image, enhanced customer loyalty, and attracted new clientele through innovative content and design strategies. Leveraging storytelling and qualitative research, I boosted online engagement by 37% at Creative 360 Pro, demonstrating exceptional creative direction and audience engagement skills.
Overview
12
12
years of professional experience
Work History
Brand Strategist
Calm
04.2020 - 12.2024
- Established strong relationships with key stakeholders, ensuring collaboration on joint projects and overall brand success.
- Enhanced customer loyalty through targeted communication campaigns and personalized content creation.
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
Digital Strategist
Creative 360 Pro
02.2013 - 05.2016
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Measured and evaluated brand digital performance to improve customer acquisition and increase traffic funnel
- Monitored online trends, conversations and innovations to optimize strategies.
- Boosted online engagement 37% over the course of several campaigns and digital optimization.
- Designed innovative social media campaigns, increasing brand visibility and customer engagement for multiple clients.
Education
Bachelor of Science - Communications
Montclair University
Montclair06-2016
Skills
- Storytelling Strategy
- Qualitative Research
- Creative direction
- Content strategy
- Target audience identification
Timeline
Brand Strategist
Calm
04.2020 - 12.2024
Digital Strategist
Creative 360 Pro
02.2013 - 05.2016
Bachelor of Science - Communications
Montclair University
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