Yanyan Mak
Manhattan,New York
Summary
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced in formulating and executing strategic plans, creating new products and services, and developing business opportunities for the global market with cross-industries and worldwide experiences. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success. Skilled in strategic planning, problem-solving, and communication with a good understanding of business principles, project management, and team leadership. Collaborative with a relentless work ethic. With valid working permit (US P.R.)
Overview
13
13
years of professional experience
1
1
Certification
Work History
Founder & Creative Director
Mindform Branding & Design
08.2016 - 08.2023
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for 18-22% annual growth.
- Provided service for customers in fashion industry, education institutions, beauty cosmetics, catering industry, entertainment industry, investment firms, etc.
- Identified business development challenges and customer concerns for proactive resolution.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Oversaw business-wide changes to modernize procedures and organization.
- Designed innovative creative strategies to raise brand awareness and engagement for 25-30 brands and institutions annually.
- Led team of 16 designers to create more than 20 comprehensive brand visual, space, and cultural identity systems.
- Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Hosted and managed campaigns and events with specific focus in order to meet customer needs and creative visions.
Co-Founder & Store Manager
Dream House Designs
08.2013 - 06.2016
- Trained and supervised more than 10 employees to use selling strategies and apply best practices.
- Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns every season.
- Built long-term supplier relationships with vendors to establish quality and competitive pricing.
- Traveled to manufacturing facilities to evaluate product creation and point out potential issues.
- Reviewed buying trends to ascertain correct assortment of apparel for maximum sales and profits.
- Greeted customers and helped with product questions, selections, and purchases.
- Created brand identity through space and visual design systems.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Enforced adherence to operational guidelines, brand standards, and service expectations.
- Led interior design across conceptual, schematic, design development, and construction document phases.
- Created staging, such as space planning, color palette selections, furniture selection, lighting and other design elements to enhance brand identity and design concepts.
- Designed seasonal product display to attract attention of buyers and enhance their shopping experience.
Assistant to the Director of Marketing
HKST Group
05.2011 - 08.2013
- Coordinated with design and media teams to develop high-quality creative assets.
- Deployed well-coordinated campaigns, events, and public relations strategies to promote brand.
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word-of-mouth tactics.
- Created content and promotional materials to drive engagement and conversions.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Developed and presented marketing plans and reports to CEO, Chairman, and shareholders.
- Created and managed marketing budget, ensuring maximized ROI. Increased sales by 37%.
Ambassador
Conversation Volunteer Australia
10.2010 - 05.2011
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion in Hong Kong and Mainland China.
- Greeted over 50 visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Responded to guest inquiries, complaints, and special requests to increase customer satisfaction.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas
Education
Bachelor of Arts - Design And Technology
Parsons School of Design, The New School
New York, NY05.2024
Skills
- Budgeting and Cost Control
- Complex Problem-Solving
- Managing Operations and Efficiency
- Collaborative Environments
- Effective Customer Communication and Solving Customer Concerns
- Strong Creativity and Detail-Oriented
- Brand Identities Building
- Photography and Film Production
Certification
- Business Administration Diploma from Cambridge Assessment, Cambridge University
- Awarded Most Creative Use of Quantum Technology in IBM Quantum Design Jam, 2021
- Co-published a primary natural education book "My First Book with Wild Nature" and was awarded “Best Achievement” by Beijing Education Expo 2019 (ISBN-978-7-5623-5036-I)
- Volunteer for the John Lege Project (NGO) is committed to aiding African children since 2020
- Created Projection Mapping animation for "The City of Ladies" Exhibition hosted by The New Historia in Manhattan, 2022
Languages
English
Mandarin
Cantonese
Timeline
Founder & Creative Director
Mindform Branding & Design
08.2016 - 08.2023
Co-Founder & Store Manager
Dream House Designs
08.2013 - 06.2016
Assistant to the Director of Marketing
HKST Group
05.2011 - 08.2013
Ambassador
Conversation Volunteer Australia
10.2010 - 05.2011
Bachelor of Arts - Design And Technology
Parsons School of Design, The New School
- Business Administration Diploma from Cambridge Assessment, Cambridge University
- Awarded Most Creative Use of Quantum Technology in IBM Quantum Design Jam, 2021
- Co-published a primary natural education book "My First Book with Wild Nature" and was awarded “Best Achievement” by Beijing Education Expo 2019 (ISBN-978-7-5623-5036-I)
- Volunteer for the John Lege Project (NGO) is committed to aiding African children since 2020
- Created Projection Mapping animation for "The City of Ladies" Exhibition hosted by The New Historia in Manhattan, 2022
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