Yashaswini Swamynathan
Mason
Summary
Energetic and creative communications professional with over 11 years of experience in corporate communications, product marketing, and financial journalism. Proven track record in developing and executing strategic communications plans that inform, engage, and inspire employees, while effectively telling the organization's story externally to enhance business. Adept at driving consistent and impactful communications content to support high-impact business initiatives.
Overview
11
11
years of professional experience
Work History
Global Communications Manager
ABB Robotics & Discrete Automation
Mason
09.2023 - Current
- Developed communication strategies to enhance ABB Robotics’ influence and growth in life sciences, healthcare, food, and retail sectors
- Managed comprehensive internal and external communications, including media relations, events, and product marketing
- Oversaw stakeholder engagement with management, agencies, strategic partners, and sales teams.
- Drove initiatives to prepare management for impactful media interactions
- Currently leading communications for collaboration with Agilent Technologies on laboratory automation solutions, including SLAS 2025 showcase
Global Product Communications Manager - Solutions
ABB Robotics & Discrete Automation
Mason
10.2022 - Current
- Executed go-to-market strategies for ABB Robotics automation solutions across automotive, logistics, and electronics sectors
- Produced comprehensive collateral packages, including press releases and social media content
- Developed strategic post-launch communications to showcase use cases and customer success stories
- Created thought leadership materials and webinars to enhance product visibility within targeted markets
Internal Communications Manager
ABB Robotics & Discrete Automation
10.2020 - 03.2022
- Designed multi-channel communication plans for change management and product launch events
- Oversaw the establishment of Viva Engage, enhancing employee engagement through targeted strategies
- Led initiatives supporting ABB's core values of diversity, sustainability, innovation, and employee advocacy
Senior Editor, Content Center of Expertise
ABB Group
06.2018 - 10.2020
- Developed comprehensive content strategies to improve understanding of industrial robotics and automation
- Composed and refined thought leadership articles, blogs, features, and product releases
- Established effective company messaging across various social media outlets
Financial Journalist, Equity Markets
Reuters News
08.2014 - 06.2018
- Sector Lead, North America Energy & Resources: Led equity news coverage for North American oil, gas, and natural resources companies. Managed a team of six reporters
- Correspondent, U.S. Stock Markets: Covered equity news for U.S. stock markets
- Financial Correspondent, U.S. Consumer Sector: Reported on major consumer companies, including Procter & Gamble and market trends
Education
MASTERS IN MASS COMMUNICATION - JOURNALISM
Symbiosis Institute of Media And Communications
Pune, Maharashtra01-2014
BACHELOR OF MASS COMMUNICATION -
Jyoti Nivas College
Bengaluru, Karnataka01-2011
Skills
- Strategic Communications
- Internal and external communications
- Public and media relations
- Brand and leadership positioning
- Cross-functional collaboration
- Employee engagement
- Events and project management
- Copywriting, social media management
- Video production
References
References available upon request.
Timeline
Global Communications Manager
ABB Robotics & Discrete Automation
09.2023 - Current
Global Product Communications Manager - Solutions
ABB Robotics & Discrete Automation
10.2022 - Current
Internal Communications Manager
ABB Robotics & Discrete Automation
10.2020 - 03.2022
Senior Editor, Content Center of Expertise
ABB Group
06.2018 - 10.2020
Financial Journalist, Equity Markets
Reuters News
08.2014 - 06.2018
MASTERS IN MASS COMMUNICATION - JOURNALISM
Symbiosis Institute of Media And Communications
BACHELOR OF MASS COMMUNICATION -
Jyoti Nivas College
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