Yasi Tang
Changsha
Summary
- Lean Problem-Solving White Belt Certification
- Social Media Certification
- SEO Certification
- Digital Marketing Certification
Overview
5
5
years of professional experience
Work History
Brand Manager
Wanshun Culture & Creative Co., Ltd
Changsha
03.2025 - 03.2026
- Led the incubation of the original brand Pilibloom, developing brand strategy, market positioning, and visual identity from scratch.
- Conducted market research and competitive analysis to identify consumer behaviors, shaping target user personas for strategic brand initiatives.
- Developed consumer scenario analysis to support product development and brand positioning.
- Planned and executed social media campaigns on Tiktok & Rednote, driving early brand awareness and expanding follower base.
- Initiated cross-industry collaboration with Liuyang Sky Theater, enhancing brand visibility through integration with local cultural events.
Marketing & Data Analyst
Lookworld Global Trading LLC
Jersey City
09.2024 - 01.2025
- Facilitated brand entry into U.S. market by establishing sales channels on Shein, Temu, and TikTok Shop, enhancing brand visibility.
- Analyzed sales data to track SKU performance, channel conversion rates, and consumer preferences, informing strategic marketing decisions.
- Coordinated TikTok influencer marketing campaigns, partnering with KOLs across North America and Africa to amplify brand reach.
- Delivered data-driven recommendations on product selection and pricing strategies to support inventory and marketing decisions.
Marketing Planner, Intern
Wavy Wonders seaweed snacks
01.2024 - 03.2024
- Developed omni-channel digital marketing campaign with ASMR creative plan and Spotify playlist to enhance customer acquisition and retention for new entrant in US market
- Managed end-to-end process involving market research, data analysis, concept ideation, SEO targeted landing pages, and working prototype to generate interest among potential buyers
- Developed marketing strategies for new seaweed snack product launches.
- Conducted market research to identify consumer trends and preferences.
- Collaborated with design team on packaging and promotional materials.
Marketing Campaign Manager,Intern
SURI Sustainable Electric Toothbrush
10.2023 - 12.2023
- Market Analysis: Executed comprehensive market analysis, identifying pain points and market gaps while conducting competitive analysis to guide strategic positioning of SURI in US market
- Strategic Planning: Developed and recommended launch strategies for SURI to establish strong market presence
- Customer Insight Research: Conducted in-depth interviews to uncover customer purchasing patterns in toothbrush sector, informing strategic launch of SURI in US market
- UX Design: Created a FIGMA prototype to enhance the brand's visual identity and improve the user experience
Marketing Analyst Intern
ET Solar Inc.
Pleasanton
02.2023 - 05.2023
- Analyzed monthly sales performance with Excel and Stata, uncovering trends to inform decision-making.
- Conducted competitive analysis and prepared market intelligence reports, providing insights for strategic planning.
- Analyzed market trends to support strategic marketing initiatives.
- Assisted in developing marketing materials for product launches.
- Conducted competitive analysis to identify industry positioning.
Trainee Journalist,Intern
Hunan Fengmang Media Co., Ltd
08.2021 - 10.2021
- Digital Content Management: Took charge of the daily operation and maintenance of related official accounts, web pages, and short videos
- Collected livelihood news clues, followed up on events, and conducted interviews to uncover impactful stories.
- Material Preparation: Assisted the team in collecting and preparing relevant materials, screening audio clips, making special effects
- Supported Urban Channel initiatives at Innovative and Development Center, fostering greater community engagement.
Education
M.S. - Management Studies (STEM)
Boston University Questrom School of Business
Boston, MA05-2024
B.A. - Economics
University of California
Santa Cruz, CA12-2022
Skills
Marketing & Analytics
Digital Marketing, Market Research, Brand Strategy, Data Analysis, Content Strategy
Technical Tools
Excel, SQL, Stata, Qualtrics, Figma, Framer, Canva, SEMrush, PowerPoint
Other Skills
Copywriting, Marketing Planning, Operations Management
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Brand Manager
Wanshun Culture & Creative Co., Ltd
03.2025 - 03.2026
Marketing & Data Analyst
Lookworld Global Trading LLC
09.2024 - 01.2025
Marketing Planner, Intern
Wavy Wonders seaweed snacks
01.2024 - 03.2024
Marketing Campaign Manager,Intern
SURI Sustainable Electric Toothbrush
10.2023 - 12.2023
Marketing Analyst Intern
ET Solar Inc.
02.2023 - 05.2023
Trainee Journalist,Intern
Hunan Fengmang Media Co., Ltd
08.2021 - 10.2021
M.S. - Management Studies (STEM)
Boston University Questrom School of Business
B.A. - Economics
University of California