Yelitza Leon-Antar

• Coordinate the placement and scheduling of commercials for CBS Television Network programming, including Monday primetime and additional dayparts such as daytime, news, late night, and sports

• Collaborated with ad agencies, account executives, and sales teams to optimize commercial rotations, manage traffic instructions, and streamline advertiser billboards

• Support high-profile broadcasts including the Super Bowl, March Madness, and primetime specials, ensuring accurate commercial placement and schedule integrity

• Maintained and updated program formats and commercial break structures in Phoenix traffic systems, enhancing interdepartmental alignment

• Serve as vacation relief coordinator for multiple teams, ensuring continuity during high-volume broadcast periods

• Facilitated communication among sales, traffic, and programming teams, ensuring seamless execution of campaigns and schedule adherence

• Coordinated VOD schedules, primetime standby inventory, and sports bonus programming to optimize content delivery

• Supported inventory management projects, contract entry, and internal audits to ensure compliance and accuracy

• Facilitated traffic coordination for sports, daytime, and news programming teams to streamline scheduling processes

Scheduled commercials, billboards, and time-buy programming for college sports broadcasts to ensure timely delivery and compliance with network standards

• Created and maintained break formats for college football programming and NCAA March Madness coverage

• Supported sports sales and traffic teams with administrative coordination and commercial system updates

Prepared and edited daily radio and television broadcast logs, ensuring accurate coordination of promotions, interstitial programming, and underwriting spots

• Coordinated communication across programming, traffic, and underwriting teams to support station operations

• Assisted the traffic manager with reporting, scheduling adjustments, and month-end procedures

• Entered sales contracts, copy instructions, and flight schedules into Protrack and Marketron systems