YENA KWON
New York,NY
Summary
Self-motivated outside sales professional experienced in both technical and non-technical, fast-paced team environments. Relationship building and closing expert. Organized, detail-oriented and provides excellent customer service with significant ROI performance.
Overview
3
3
years of professional experience
Work History
Journalism Intern
JoongAng Daily, New York Times
Seoul, South Korea
07.2022 - 08.2022
- Write an article called “Consumers lead way in brands’ journey toward sustainability.”
- Interview different professors and professionals in the fashion industry such as an administrator at Bazaar Magazine to support the article.
Host
2022 Incheon Fashion Festa
Incheon, South Korea
06.2022 - 06.2022
- Main MC for 2022 Incheon Fashion Festa with co-host, Gibson Katuma.
Marketing Intern
Sejung Group
Seoul, South Korea
03.2022 - 05.2022
- Manage global influencer project for one of their brands, DIDIER DUBOT’s global department.
- Research global marketing trends against MZ generation as well as rising micro influencers, suitable for each concept.
- Develop guidelines and design moldboards to send out to the influencers.
- Contact influencers to request inquiries for collaboration and proceed it.
Sales Assistant
NIKE
Seoul (NIKE Myeongdong Branch), South Korea
01.2022 - 03.2022
- NIKE Myeongdong's sales assistant.
- Responsible for assisting English-speaking customers exclusively.
Content Creator
AK PLAZA
Seoul, South Korea
10.2021 - 01.2022
- Analyze department’s data and its strength to produce promoting content videos for the purpose of AK Plaza’s official Youtube channel.
- Entirely plan, direct, film, and edit the promoting video.
- Participate in AK Plaza’s content called “Hitch-Liker”as one of the 5 creators of AK Plaza Department Store.
Backstage Assistant
Aimons @SeoulFashionWeek
Seoul, South Korea
03.2021 - 09.2021
- Personal assist/backstage helper of Korean super model, “Kang Seung Hyun.”
- Assist models to get ready for the virtual fashion show scenes on time.
- Escort models to particular places for filming.
- Organize backstage for efficient movement and fast flow for Seoul Fashion Week.
Brand Marketing Intern
Mulawear
Seoul , South Korea
08.2021 - 09.2021
- Collect global reference sources for upcoming projects related to Mulamens (gym wear for men.)
- Research references for Mulawear’s new seasonal fashion advertising video.
- Manage Mulawear’s Naver blog and its regular post in an online community called “잠백이."
- Suggest ideas for international advertisement trends for athleisure wear.
Freelancer
Sales Works Korea
Seoul (Sadang Branch), South Korea
01.2021 - 04.2022
- Contribute to face-to-face marketing and engage with the target audience of different enterprises.
- Deliver in high volume and quality of communication to increase the value of client’s brand.
Marketing Intern
Socks Up
Seoul, South Korea
02.2020 - 08.2020
- Actively participate in company’s meetings related to brand advertisement and marketing for the growth of brand awareness.
- Manage and participate in promotion of aspecial event that gives out one of Korea’s legendary soccer player, “Youngpyo Lee”s signed soccer ball once a customer makes a purchase.
Education
Associate of Applied Science - Fashion Business Management
Fashion Institute of Technology
New York, NY06.2022
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
New York, NY06.2024
Skills
- Strong Communication and Interpersonal Skills
- Retail Metrics and Goals
- Teamwork and Collaboration
- Merchandising Proficiency
- Building Customer Relationships and Loyalty
- Computer Proficiency and Microsoft Office
- POS System Operations
- Adaptable and Flexible
Languages
English
Native or Bilingual
Korean
Native or Bilingual
French
Professional Working
Timeline
Journalism Intern
JoongAng Daily, New York Times
07.2022 - 08.2022
Host
2022 Incheon Fashion Festa
06.2022 - 06.2022
Marketing Intern
Sejung Group
03.2022 - 05.2022
Sales Assistant
NIKE
01.2022 - 03.2022
Content Creator
AK PLAZA
10.2021 - 01.2022
Brand Marketing Intern
Mulawear
08.2021 - 09.2021
Backstage Assistant
Aimons @SeoulFashionWeek
03.2021 - 09.2021
Freelancer
Sales Works Korea
01.2021 - 04.2022
Marketing Intern
Socks Up
02.2020 - 08.2020
Associate of Applied Science - Fashion Business Management
Fashion Institute of Technology
Bachelor of Science - Advertising and Marketing Communications
Fashion Institute of Technology
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