Yennie Liang
Sales Marketing Analyst
San Leandro,CA
Summary
Proactive and creative Sales Marketing Analyst with 4 years of experience in Media Industry. Strengths in devising and implementing advertising campaigns and building long-term relationships with clients.
Overview
3
3
Languages
5
5
years of post-secondary education
8
8
years of professional experience
Work History
Sales Marketing Analyst
Sky Link TV USA
San Francisco, CA
10.2017 - Current
- Assist with Sales Managers, handled external communications with national Media Buyers and local clients. Built loyal customer relations and maintain high levels of customer satisfaction.
- Assist with Marketing Manager, arranged in house /external marketing campaign enabling all parties to meet and discuss project progress.
- Gathered, organized and analyzed sales and marketing data, enhance business development to help shape advertising campaign.
- Account management, Illustrate and monitor schedule of project. Establish budget and evaluate brand exposure.
- Establish and execute client’s advertising campaign, delegating tasks to Production Team or News departments to produce ad/long-form infomercial/PR materials.
Informercial Host/Voice Over
Sky Link TV USA
San Francisco, CA
05.2017 - Current
- Host of Sky Link TV’s show“Bay Area Forum” working with various companies (e.g. PG&E and Anthem Blue Cross).
- Work close with clients, identified business needs and goals. It helped sales team increase client retention rate to 70%.
- News and commercial voice over
Sales and Marketing Coordinator
Sky Link TV USA
San Francisco, CA
01.2017 - 10.2017
- Broadcast traffic system control and management. Works with Agencies and Sales Team on managing and maintaining accuracy of commercial data
- Assist in developing and executing on-going TV programs and events that support overall marketing strategy to recruit and retain clients, both domestically and locally.
- Publish Hourly News and PR post and help grow company Facebook, and YouTube, Weibo platforms.
- Maintained and manage client sales data and files with sales contracts, records of client interactions.
Education
Master of Science - Integrated Marketing Communications
Golden Gate University
San Francisco, CA 09.2015 - 04.2017
Bachelor of Business Administration - Accounting
University of North Alabama
Florence, AL 01.2011 - 05.2014
Skills
Sales and Marketing Strategies
B2B & B2C Business Development
Public and Media Relations
Excel/SQL/HTML/CSS
Account Management
Project Management
On-air Improvisation
Teambuilding
Timeline
Sales Marketing Analyst
Sky Link TV USA
10.2017 - Current
Informercial Host/Voice Over
Sky Link TV USA
05.2017 - Current
Sales and Marketing Coordinator
Sky Link TV USA
01.2017 - 10.2017
Master of Science - Integrated Marketing Communications
Golden Gate University
09.2015 - 04.2017
Bachelor of Business Administration - Accounting
University of North Alabama
01.2011 - 05.2014