Yeonwoo Lucy Kim

Worked on visual branding and content creation for PR campaigns of SECOND ROW. Assembled and arranged materials for display and show. Coordinated with other departments on projects related to production needs.

Worked with fashion show backstage teams and models to set up, adjust, and operate lighting equipment, cameras, and projectors for the show. Assisted comprehensive research and data analysis to support strategic planning and informed decision-making in arranging accessories and clothing for models on the show.

Worked on the rebranding and design for Japanese brand BEIGE and ARCH THE. Designed collection lookbook, company profile, and catalog for seasonal collection, and assisted in lookbook photoshoot for a social media campaign.

Created digital presentation of sound-reactive visuals with audio for online viewing, and assisted in the TouchDesigner (Generative Art Programming) workshop.

Designed graphics and social assets for seasonal events and campaigns, collaborating with social enterprises in Seoul and New York for donation culture. Used methods such as design thinking, extensive research, and prototyping to create innovative and exciting solutions as an on-site NPO that aims to develop social values by establishing an advanced donation culture.

Worked on raising awareness of prisoners' children by designing a set of emoticons and creating a promotional campaign with the advertising and marketing team. Reviewed SEUM Corporation’s previous achievements including government policy adjustments, prison visit environment improvements, and changes in social prejudice against these children.