Yesenia Peguero

• Led the successful development of a wellness brand, defining brand voice and fostering community relationships.
• Crafted engaging marketing, advertising, and website copy, resulting in increased engagement and conversions.
• Executed go-to-market strategies aligned with brand identity.
• Orchestrated impactful wellness activations in Washington DC and Miami markets, expanding brand presence.
• Served as the primary point of contact for vendors and partners for on-site execution, ensuring seamless communication between all stakeholders.
• Managed event budgets and projections.

• Executed multifaceted B2B marketing campaigns, driving brand and product awareness while achieving audience registrations.
• Produced on-site content at trade show events, enhancing brand engagement and interactions.
• Cultivated strong relationships with cross-functional teams, including sales and creative departments.
• Implemented effective campaigns across SMS, direct mail, and email platforms to drive increased registration figures.

• Designed and executed omni-channel marketing programs, fueling customer acquisition for Staples retail stores nationwide.
• Collaborated with our analytics colleagues to formulate and monitor key performance indicators (KPIs) in order to pinpoint opportunities for ongoing enhancement.
• Integrated information from data insights feedback to further optimize customer development strategy.
• Forecasted campaign performance across diverse marketing channels, enabling data-driven decision-making.
• Supervised the distribution of quarterly budget for SMS, Email, and Direct Mail campaigns.
• Directed a creative team to ensure timely project completion and the production of high-quality content.

• Managed multi-channel projects for well-known brands including TJ Maxx and Homegoods, overseeing about 60-70 projects through workfront.
• Aligned with team members to establish project timelines and priorities, ensuring successful project delivery.
• Supervised and addressed potential project risks and challenges.
• Proactively resolved project timeline challenges, guaranteeing on-time & on budget deliverables.
• Collaborated with production, creative, and other cross functional teams to maintain project alignment and consistency.
• Ensured quality control for creative outputs across departments, maintaining high standards.

Promoted to Marketing and Event Manager in 2014:

• Elevated Telemundo network programming through the development of impactful social media content, and on-air campaigns.
• Spearheaded media planning and purchasing for program launches and branding campaigns.
• Orchestrated station communications, devised digital marketing strategies, and coordinated internal/external marketing events.