YESENIA G. RANGEL
El Paso
Summary
Results-oriented business leader with a track record of successfully operating and expanding a high-volume fitness studio as acting owner in all but title. Proven expertise in driving revenue growth, managing KPIs, leading teams, overseeing financial operations, ensuring compliance, processing payroll and taxes, executing grassroots marketing strategies, and implementing large-scale member retention initiatives. Skilled in cultivating high-performing teams, enhancing operational efficiency, and achieving significant business results.
Overview
8
8
years of professional experience
Work History
CycleBar — General Manager | Acting Busn Operation
Cyclebar
El Paso
06.2022 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Documented cash, credit, fixed assets, accrued expenses, and line of credit transactions.
- Maintained up-to-date knowledge on professional accounting standards to manage financial recordkeeping.
- Assisted in (randomly selected) audit proceedings and processes with timely and concise reporting.
Indoor Cycling Instructor
CycleBar El Paso West
El Paso
09.2022 - Current
- Assisted in marketing efforts to promote the studio's services, resulting in increased client base and revenue growth.
- Promoted a safe workout environment by constantly monitoring participants and adjusting exercise intensity as needed.
- Ensured proper bike setup techniques were utilized by all participants, optimizing performance outcomes while minimizing injury potential.
- Managed music playlists effectively, ensuring they complemented each class format while motivating participants throughout the sessions.
- Led energizing warm-up sequences that prepared participants for high-intensity workouts while preventing injury risks.
Trainer
30 Minute Hit West El Paso
El Paso
04.2021 - 06.2022
- Increased gym membership retention by providing engaging and challenging kickboxing sessions.
- Improved overall class atmosphere by encouraging teamwork, motivation, and commitment among participants.
- Inspired healthier lifestyle choices among clients by promoting the benefits of regular exercise alongside proper nutrition habits.
- Maintained a clean and organized gym environment, ensuring optimal conditions for all classes and activities.
- Fostered strong relationships with clients, leading to increased referrals and positive feedback on social media platforms.
- Led high-energy classes that catered to diverse skill levels while maintaining an inclusive environment for all attendees.
- Supported injury prevention efforts by instructing clients in correct form, stretching exercises, and proper equipment use during workouts.
Assistant General Manager
CycleBar
El Paso
12.2020 - 10.2021
- Achieved rapid promotion through exceptional performance, leadership, and sales outcomes.
- Developed and executed social media strategy, outdoor marketing, community engagement, and in-studio events.
- Established and monitored team and individual sales goals; spearheaded initiatives to increase membership.
- Oversaw hiring, training, scheduling, and corporate communication processes for operational efficiency.
Membership Advisor
Kinective Fitness Club
El Paso
12.2019 - 08.2020
- Developed and finalized comprehensive maintenance manual to enhance operational efficiency.
- Designed impactful magazine advertisements, driving increased brand visibility.
- Created and boosted social media posts to expand audience engagement.
- Served as organized, professional point of contact for client interactions.
- Assisted in planning grassroots marketing events, leading to higher member conversions.
- Leveraged social media platforms to effectively promote special offers, attracting new prospects.
Education
BBA - Computer Information Systems
University Of Texas At El Paso
El Paso, TX12.2022
Associate of Arts - Accounting, Business, and Economics
El Paso Community College
El Paso, TX06.2020
High School Diploma - El Paso, TX
Franklin High School
El Paso, TX06.2017
Skills
- Goal setting
- Team collaboration
- Customer service
- Effective communication
- Problem solving
- Creative thinking
- Strategic thinking
- Health and wellness commitment
- Vendor relationship management
- Membership retention
- Conflict resolution
- Physical endurance
Languages
English, Fluent Native
Spanish, Professional Working
Languages
English
Proficient (C2)
C2
Spanish
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Indoor Cycling Instructor
CycleBar El Paso West
09.2022 - Current
CycleBar — General Manager | Acting Busn Operation
Cyclebar
06.2022 - Current
Trainer
30 Minute Hit West El Paso
04.2021 - 06.2022
Assistant General Manager
CycleBar
12.2020 - 10.2021
Membership Advisor
Kinective Fitness Club
12.2019 - 08.2020
BBA - Computer Information Systems
University Of Texas At El Paso
Associate of Arts - Accounting, Business, and Economics
El Paso Community College
High School Diploma - El Paso, TX
Franklin High School