Summary
Overview
Work History
Education
Skills
Extracurricular Activities
Languages
Websites
Timeline
Generic

Yibo Wei

Beijing

Summary

Dynamic Marketing Manager with a proven track record at Integrity Home Care, enhancing social media engagement and driving client growth through innovative strategies. Skilled in A/B testing and content creation, I leverage data analysis and creative thinking to elevate brand presence and achieve impactful results.

Overview

7
7
years of professional experience

Work History

Marketing Manager

Integrity Home Care
Dayton
07.2024 - Current
  • Increased social media page views by 50% reaches 110 views per day averagely by conducting Facebook ads with A/B tests using $35 per week.
  • Building website from scratch to enhance company’s exposure, increased 20% of the clients/patients.
  • Building company’s public image by making video about health tips and warm-hearted advices to precisely capture our local potential leads. Data shows we received 17% more calls after we uploaded video.

New Media Operation and Marketing

Sihai Fishing Broadcasting Channel
09.2021 - Current
  • Conduct market research in order to formulate an official price and promotion strategy. Promote hotel projects through new media channels such as TikTok and divert them to local tourism projects and fishing projects, so as to achieve capital reflux and develop tourism to a certain extent for the company.
  • Plan fishing competitions for the company's signature events. As a company that has just entered local development, it has the purpose of establishing a brand's local influence and establishing a good relationship with the government.
  • In order to better publicity effect, shoot short film with camera and drones, then edit videos, also use the photos taken by professional photographers to design photos. Sometime use SketchUp to make 3D model to help our infrastructure team.

Partner

Yooni Cloud
10.2018 - 11.2019
  • Implemented product promotion strategy: participated in the development of the product promotion strategy plan, North American university students as our targets, promotion strategy focused on cooperating with the Chinese student union of colleges and universities, publicized to the local students through businesses near the university, such as telecom company AT&T, Starbucks
  • Product function design and research: participated in user preferences research, software function design, second-hand goods information release, classroom discussion group and VIP service function settings
  • Product update based on feedbacks

External Report Assistant

Hunan Broadcasting System
07.2019 - 08.2019
  • Targeted poverty alleviation live report: went to shibadong village for communication and exchange ideas with locals, and coordinated with local residents to complete our live show, ensured the well-going of broadcast
  • Interview and report of government affairs: Contacted and communicated with the relevant authorities in advance, arranged the time and place for interviews, interviewed government officials, and reported the work and achievements of poverty alleviation in depth

Education

Master of Arts - Communication Studies

University of Miami
Miami, FL
05-2024

Bachelor Degree - Advertising Management

Michigan State University
USA
06.2021

Skills

  • Windows Office
  • Adobe Premiere/AE
  • Photoshop
  • Lightroom
  • SketchUp
  • AI Workflows
  • Social media marketing
  • A/B testing
  • Project management
  • Content creation
  • Video editing
  • Market research
  • SEO optimization
  • Creative thinking
  • Data analysis
  • Brand development

Extracurricular Activities

Virtual Experience Program, Boston Consulting Group, 12/20, Designed research plans for how Millennium generation user image is a powerful tool that allows us to communicate a clear message to our designers or clients, while at the same time being eye-catching and concise. Organizer of School language festival, 2019, Bought materials for stage setup, helped to set up our stadium, rehearsed various shows, organized show list. Volunteer of Local Community, 2019, Promoted some issues, such as global warming and animal rights in our community, maintained the tidiness of street areas. Teacher of Local Orphan House, 2017, Prepared teaching materials, bought some gifts for those children.

Languages

English
Professional
Chinese (Mandarin)
Native/ Bilingual
Korean
Limited

Timeline

Marketing Manager

Integrity Home Care
07.2024 - Current

New Media Operation and Marketing

Sihai Fishing Broadcasting Channel
09.2021 - Current

External Report Assistant

Hunan Broadcasting System
07.2019 - 08.2019

Partner

Yooni Cloud
10.2018 - 11.2019

Master of Arts - Communication Studies

University of Miami

Bachelor Degree - Advertising Management

Michigan State University

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Yibo Wei