Ying (Evelyn) Zhang
Los Angeles,USA
Summary
Results-driven communication data science graduate with a strong background in web development, content creation, and digital marketing. Skilled in managing content across platforms and conducting data-driven research for strategic insights. Collaborative and adept at cross-functional work to deliver impactful results. Committed to creating unique and visually appealing content while remaining adaptable in dynamic market environments.
Overview
1
1
year of professional experience
Work History
Media Planning Intern
Publicis Groupe
Shanghai, China
06.2023 - 08.2023
- Managed the creation of 10 weekly media analysis reports and three monthly reviews for L'Oréal skincare products
- Worked closely with a diverse group of more than 60 Key Opinion Leaders; preview and categorize approximately 10-15 KOL videos per day, maintaining top-notch content standards.
- Performed daily analysis of data gathered from various media sources, utilizing calculations of metrics like Click-Through Rate and Return on Investment to assess the effectiveness of different Key Opinion Leaders on multiple platforms.
Marketing Intern
Costa Coffee
Shanghai, China
06.2022 - 08.2022
- Performed ongoing research on competitive businesses, leading to the production of eight detailed competitor analysis reports aimed at identifying market trends and potential opportunities
- Collaborated during the early planning stage of product campaigns, proving instrumental in generating ideas and actively contributing to discussions regarding campaign design.
- Collaborated with Product Development and Sales teams, enhancing content creation for marketing materials such as product descriptions and social media posts
Education
Master of Science - Communication Data Science
University of Southern California
Los Angeles, CA05.2026
Bachelor of Science - Media, Culture, And Communication
New York University
New York City, NY05.2024
Skills
- Web Development (JavaScript, HTML, CSS)
- G Suite (Google Docs, Forms, Sheets, Slides)
- Creative & Multimedia Tools (Photoshop, Canva, iMovie)
- Content Planning
- Fast Learner
- Excellent attention to detail
Languages
Chinese (Mandarin)
Native or Bilingual
English
Full Professional
Japanese
Elementary
Timeline
Media Planning Intern
Publicis Groupe
06.2023 - 08.2023
Marketing Intern
Costa Coffee
06.2022 - 08.2022
Master of Science - Communication Data Science
University of Southern California
Bachelor of Science - Media, Culture, And Communication
New York University