Overview
Work History
Education
Skills
Websites
Leadership
Research Lab
Projects
Timeline
Generic

YINUO ZENG

Charlottesville,VA

Overview

2
2
years of professional experience

Work History

Lead Fundraiser

UVA Advancement (Cavalier Connect)
08.2022 - Current
  • Steered a team of 32 student fundraisers; successfully secured $56,000+ in donations within one fiscal year.
  • Championed human-centered outreach and data-driven strategy. Leveraged tools like VanillaSoft's cloud-based functionalities to streamline CRM, improving telemarketing efforts and maintaining accurate financial records.
  • Liaising with alumni, parents, and potential donors through tailored interactions including UVA Clubs events, alumni reunion, and stewardship, resonating with the University's ethos.
  • Lead and provide training on Payment Card Industry compliance.

Content Creator & Brand Strategist

RED (Xiaohongshu)
03.2022 - Current
  • Pioneered an educational social media platform sharing vlogs, journals, and weekly live streams focusing on personal growth and ethical digital influence with over 20K female followers.
  • Employing creative storytelling and therapeutic communication techniques to build empowering online communities with active follower engagement,
  • Initiated business collaborations with industry leaders including L'Oréal, Qatar Airways, Shake Shack, and Alipay; augmenting brand visibility and catalyzing conversions in the lifestyle domains through original media marketing pieces.
  • Upheld value to partners through authentic content, comprehensive strategic commercials, and active customer consulting.

Education

Bachelor of Arts - Cognitive Science & Public Policy And Leadership

University of Virginia
05.2025

Skills

  • Stakeholder Engagement
  • Strategic Outreach
  • Data-driven Marketing
  • Cross-cultural Collaboration
  • Journalism and Media Production
  • Cross-Cultural Ethnographic Research
  • Bilingual Research and Interviews (Mandarin & English)
  • Excel & Python

Leadership

Founder & Organizer & Alumni Mentor, Biotechnology and Ethics Club, St. Paul American School, Beijing, Beijing, 06/2020 - Present, Ethical Discussion & Ongoing Mentorship: Founded a niche club diving into biotechnology ethics, facilitating debates on pressing topics including intrusive neurotechnology, informed consent, Trustworthy AI, and medical equity. Curating monthly webinars on evolving ethical concerns, and actively guiding high school students in STEM research as a dedicated alumnus.

Research Lab

  • CHIP
  • (Culture, History, Identity, and Policy) Lab, Dr. Higginbotham, 2023, Interdisciplinary lab focuses on the organizational, social, and psychological forces that regulate individual and group behavior. Current research focuses on gun ownership, power, negotiation, and interactive decision-making.
  • JADE
  • (Judgment and Decision experimental) Lab, UVA Batten School of Public Policy and Leadership, 2023, Interdisciplinary lab focuses on the organizational, social, and psychological forces that regulate individual and group behavior. Current research focuses on gun ownership, power, negotiation, and interactive decision-making.

Projects

  • Analytical Researcher, Sociocultural Impacts of COVID-19 Cremation Policy on Muslim minorities, India, India, 05/2021 - Present, Responsive Cultural Sensitivity: Prompted by emerging news on India's evolving cremation policies during COVID-19, recognized the policy's nuanced violation of religious freedom for marginalized communities, complementing the inquiry with historical, media, and legal analysis of Muslim traditions within current sociopolitical contexts., Community Engagement & Advocacy: Integrated civic leadership and in-depth cultural studies by engaging 500+ Indian residents via online surveys. This proactive approach shed light on the tangible repercussions of policy adjustments on Muslim minorities. Anticipated to enlighten the bioethics and policy communities with results soon to be published.
  • Ethnographer & Interviewer, Ritual Spending in Impoverished Taoist Communities, Shandong, China, Shandong, 10/2021 - Present, Ethnographic Engagement & Community Integration: Conducted in-depth ethnographic research on ritual spending practices rooted in Taoist traditions during three two-month immersive visits. Participated in agricultural activities and educated underserved local children, deepening community ties., Emotional Intelligence & Trust Building: Mastered the local dialect, bridging communication gaps and strengthening cultural connections. Earned the trust of 15 families through genuine engagements, including sharing communal meals, paving the way for insightful dialogues on the role of religious rituals in familial and socioeconomic contexts., Content Creation & Analytical Synthesis: Produced three documentary series that garnered over 6,000 views, shedding light on death memorial practices. Effectively highlighted the interplay between religious rituals, emotional well-being, and local economic structures, demonstrating an adeptness at weaving multifaceted information into coherent narratives.

Timeline

Lead Fundraiser

UVA Advancement (Cavalier Connect)
08.2022 - Current

Content Creator & Brand Strategist

RED (Xiaohongshu)
03.2022 - Current

Bachelor of Arts - Cognitive Science & Public Policy And Leadership

University of Virginia

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