Summary
Overview
Work History
Skills
Timeline
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Yessenia Martinez

Miami,Florida

Summary

As a dedicated brand ambassador, I bring a hardworking, highly motivated approach to the table, along with a genuine eagerness to enhance business performance. With a proven track record of operating effectively in both individual and team capacities, I leverage my work ethic to adapt quickly to diverse processes and drive company objectives forward. Resourceful and results-driven, I am deeply passionate about fostering growth and efficiency to meet the evolving needs of Bacardi USA. Furthermore, I am committed to continuous improvement, and consistently strive to expand my skills and knowledge. I am eager to apply my expertise and dedication to Bacardi's continued success and innovation in the industry.

Overview

12
12
years of professional experience

Work History

Santa Teresa 1796 Brand Ambassador

Team
Miami, Florida
03.2023 - Current
  • Fostered strong alliances with the sales team, proving to be reliable, proactive, and helpful in assisting them to reach their sales goals.
  • Cultivated and maintained strong relationships with on-premise account personnel, amplifying brand engagement and loyalty.
  • Passionately embraced the brand's history, mission and values, demonstrating adaptability and excellent communication skills across various scenarios, influencing diverse demographics, and ensuring consistent brand representation.
  • Functioned as an organized and collaborative team member, seamlessly integrating into both independent and group settings, while consistently upholding company policies and standards.
  • Delivered outstanding results by consistently surpassing sales and visibility targets, achieving KPIs that consistently exceeded 100%, while efficiently managing budget allocations to ensure optimal ROI.
  • Receptive to account needs, skilled at identifying effective strategies and areas for improvement, fostering collaborative partnerships with other brands to enhance overall account value.
  • Advocated for my brand while also exploring growth opportunities for others brands in our portfolio, fostering relationships and collaborations with fellow ambassadors.
  • Stayed ahead of market trends and competitor activities, proactively adapting strategies to stay ahead in dynamic markets.
  • Distinguished brand presence at trade shows, seminars, conferences, and events, engaging with both consumers and trade professionals to impart brand knowledge and foster brand loyalty.
  • Enhanced brand visibility across diverse Miami markets, spanning nightclubs, bars, restaurants, hotels, and event spaces, through strategic partnerships and innovative initiatives.

Lead Bartender

Mama Tried Bar
Miami, Florida
06.2018 - 05.2023
  • Assisted owner and bar manager with operational functions, ensuring smooth daily operations.
  • Earned trust from management to lead bar functions independently, showcasing reliability and competence.
  • Trained new bartenders on drink preparation, pouring techniques, upselling strategies, and responsible alcohol service.
  • Demonstrated expert knowledge of spirits and cocktails, actively educating guests to enhance their experience.
  • Innovated signature cocktails and revamped classics, contributing to the creation of new menu options.
  • Played a key role in driving revenue growth and fostering relationships by delivering exceptional hospitality and building a loyal clientele of regulars.

Bartender

Bodega Taqueria y Tequila
Miami Beach, Florida
01.2021 - 10.2021
  • Provided exceptional service in a high-volume operational environment, maintaining quality and efficiency during peak hours.
  • Effortlessly engaged with patrons, establishing rapport and fostering repeat business.
  • Ensured precise pouring techniques for quality control and strategically promoted specific brands to drive sales and encourage product movement.
  • Offered top-tier service for private gatherings, demonstrating strong management skills both on-site and at external locations.
  • Maintained positive rapport with management beyond employment, reflecting professionalism and respect.

Shop Manager

Indeleble Tattoo
Medellin , Colombia
08.2017 - 02.2018
  • Managed daily operations, including opening/closing procedures, cash handling, and banking activities.
  • Leveraged social media to boost shop visibility and engagement, increasing brand awareness.
  • Resolved customer complaints promptly, maintaining high satisfaction levels.
  • Organized and executed special events such as product launches, promotions and discounts to drive sales and profitability.
  • Conducted consultations for both new and existing clients, guaranteeing the right artist alignment while nurturing long-term goals and relationships.
  • Analyzed sales data to identify consumer behavior trends.
  • Developed competitive pricing strategies to maximize profit.
  • Negotiated supplier contracts and fostered vendor relationships.
  • Proactively engaged with customers to offer assistance and collect feedback, optimizing shop operations and enhancing the overall customer experience.

VIP Concierge

Loews Miami Beach Hotel
Miami Beach, FL
05.2012 - 06.2017
  • Coordinated with hotel staff to ensure highest level of guests satisfaction.
  • Assisted in organized special events for VIPs according to preferences or needs.
  • Developed relationships with external vendors to fulfill guest requests.
  • Planned personalized itineraries for VIPs based on their interests and preferences.
  • Handled customer complaints promptly and professionally, ensuring quick resolution.
  • Maintained guest privacy and hotel reputation through confidentiality.
  • Delivered exceptional service through active engagement and interpersonal skills.

Skills

  • Excellent communication skills
  • Budgeting
  • Proficient in Microsoft Excel
  • Proficient in Microsoft PowerPoint
  • Proficient in Microsoft Outlook
  • Bilingual (English and Spanish)
  • Time management skills
  • Relationship-building expertise
  • Teamwork and collaboration
  • Adaptability and quick learner

Timeline

Santa Teresa 1796 Brand Ambassador

Team
03.2023 - Current

Bartender

Bodega Taqueria y Tequila
01.2021 - 10.2021

Lead Bartender

Mama Tried Bar
06.2018 - 05.2023

Shop Manager

Indeleble Tattoo
08.2017 - 02.2018

VIP Concierge

Loews Miami Beach Hotel
05.2012 - 06.2017

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Yessenia Martinez