Yomira Macdonald
Fort Lauderdale
Summary
Strategic senior field and channel marketing specialist recognized for high productivity and efficient task completion. Expertise in market analysis, B2B markets, strategic partnership development, and brand positioning. Proven ability to communicate effectively, collaborate with teams, and adapt to changing environments, resulting in successful marketing campaigns and strong partner relationships. Successfully planned and executed multiple tradeshows, managing logistics from start to finish.
Overview
12
12
years of professional experience
Work History
Senior Field & Channel Marketing Specialist
IGEL Technology
06.2023 - Current
- Coordinated logistics for tradeshows and B2B events, ensuring seamless execution and alignment with marketing objectives.
- Planned and executed annual global events in Miami and Germany, managing logistics and vendor relations to achieve event goals.
- Oversaw social media and outreach initiatives, enhancing brand engagement through targeted marketing/channel event activities.
- Analyzed market trends and competitor activities to optimize marketing strategies.
- Researched venues and suppliers, presenting options that met the team needs and budgets
- Worked with marketing teams to enhance brand visibility. to promote events through various channels.
Sales Development Representative
IGEL Technology
07.2022 - 06.2023
- Generated qualified leads through targeted outreach and relationship-building strategies.
- Collaborated with sales team to refine lead qualification processes, improving targeting effectiveness.
- Built and managed sales pipeline to ensure consistent lead flow and activity levels.
Neurofeedback Technician
Compassion Behavioral Health
07.2019 - 07.2022
- Administered neurofeedback sessions, ensuring patient comfort and engagement throughout treatment.
- Monitored client progress and adjusted protocols to optimize therapy effectiveness.
- Collaborated with multidisciplinary teams to create tailored treatment plans addressing unique patient needs.
Guest Service Agent
Spirit Airlines Inc.
06.2017 - 07.2019
- Delivered exceptional customer service, addressing inquiries and resolving issues efficiently.
- Managed passenger check-in processes using airline reservation systems to streamline operations and enhance customer satisfaction.
- Assisted in boarding procedures, ensuring timely departures and contributing to positive guest experiences.
Administrative Assistant
Realtor
06.2014 - 07.2015
- Coordinated scheduling of appointments for clients and property showings, ensuring efficient time management.
- Organized and maintained filing systems for contracts, documents, and client information, supporting easy access and retrieval.
- Prepared marketing materials for property listings, increasing visibility and outreach efforts.
Education
Bachelor of Arts - Psychology
Florida International University
Miami, FL06-2017
Associate of Arts - Psychology
Valencia College
Orlando, FL06-2015
Skills
- B2B marketing
- Global Marketing Strategy (EMEA & America)
- Marketing Analytics & Performance Reporting
- Event logistics
- Cross-functional collaboration
- Team Leadership & Mentorship
- Problem solving
References
- References available upon request
Languages
- English
- Spanish
Timeline
Senior Field & Channel Marketing Specialist
IGEL Technology
06.2023 - Current
Sales Development Representative
IGEL Technology
07.2022 - 06.2023
Neurofeedback Technician
Compassion Behavioral Health
07.2019 - 07.2022
Guest Service Agent
Spirit Airlines Inc.
06.2017 - 07.2019
Administrative Assistant
Realtor
06.2014 - 07.2015
Bachelor of Arts - Psychology
Florida International University
Associate of Arts - Psychology
Valencia College