Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Caitlyn Mackenzie

Roswell,GA

Summary

Marketing strategist with a proven track record in revenue growth and data-driven campaign development. Expertise in creating innovative marketing strategies, leading cross-functional teams, and managing multi-million-dollar budgets for measurable results. Strong at fostering partnerships and aligning strategies with business goals.

Overview

6
6
years of professional experience

Work History

Field & Partner Marketing, Specialist

Ciena
Alpharetta, GA
11.2022 - Current
  • Strategic Marketing Management: Spearhead the marketing strategy for over 25 sales accounts, leveraging multi-million dollar budgets to drive revenue growth through innovative marketing tactics and strategic initiatives.
  • Executive Engagement and Relationship Building: Collaborate with executive leadership teams from C-suite to director levels to solve problems, amplify relationships, and enhance sales strategies, resulting in approximately $30M in opportunities for Ciena and partners.
  • Innovative Campaigns and Lead Generation: Develop unique engagement strategies and digital marketing campaigns, including Account-Based Marketing (ABM), to expand contact lists by 65% and generate roughly 250 new lead opportunities.
  • Cross-functional Collaboration and Thought Leadership: Integrate corporate objectives and brand identity into field marketing efforts, curated impactful events to drive customer engagement and thought leadership, and consulted with sales teams to align marketing strategies with sales targets and objectives.

Field & Partner Marketing, Senior Associate

Ciena
Alpharetta, GA
11.2021 - 11.2022
  • Executed marketing programs that elevated brand awareness by leveraging partner strategy plans.
  • Planned and led both Ciena-led and partner-led events, adapting corporate marketing initiatives to boost brand visibility.
  • Collaborated with partner agencies to drive go-to-market strategies, accelerating partner engagement and sales velocity.

Event Associate

Ciena
Alpharetta, GA
02.2020 - 11.2021
  • Coordinated cross-departmental marketing efforts for in-person, virtual, and hybrid events, aligning sales objectives and performance targets to maximize engagement.
  • Managed aspects of event execution, including budgeting, vendor negotiations, logistics, on-site management, and post-event analysis, while resolving issues to ensure seamless operations.
  • Developed and designed digital event materials and graphics using Adobe Suite and event technology platforms (Cvent, Jifflenow, etc.), driving attendance and enhancing attendee experience.

Public Relations & Marketing Specialist

Fusion Marketing & Design
Greenville, SC
09.2018 - 06.2019
  • Led client accounts as an Account Executive in an agency environment, driving experiential marketing strategies aligned with business objectives.
  • Improved clients' SEO presence and developed WordPress websites to reach new audiences and enhance brand visibility.
  • Managed a diverse portfolio of clients, including U.S. Canine Biathlon, CSK9, Buckhead Plastic Surgery, Lux Med Spa, and more.

Education

Bachelor of Arts - Journalism

University of Georgia
Athens, GA
05-2019

Skills

  • Executive Communication
  • Relationship Management
  • Budget Management
  • Partnership Development
  • Brand Awareness
  • Revenue Generation
  • Strategic Planning and Alignment
  • Negotiation
  • B2B Marketing

Affiliations

Outside of work, I’m deeply passionate about sustainability and the ocean. I’m committed to integrating environmentally conscious practices into my professional and personal life. My love for innovation and engineering also drives me to explore new ways to solve challenges, always with a focus on creating a positive impact.

Timeline

Field & Partner Marketing, Specialist

Ciena
11.2022 - Current

Field & Partner Marketing, Senior Associate

Ciena
11.2021 - 11.2022

Event Associate

Ciena
02.2020 - 11.2021

Public Relations & Marketing Specialist

Fusion Marketing & Design
09.2018 - 06.2019

Bachelor of Arts - Journalism

University of Georgia

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Caitlyn Mackenzie