Yousra Errami
Arlington
Summary
Marketing strategist with agency experience leveraging campaign performance, customer insights and marketing analysis to improve creative effectiveness and business outcomes. Promoted from Associate to Senior Associate to Digital Manager in under two years through exceptional project leadership, analytical problem-solving and ownership of high-impact client initiatives. Experienced translating quantitative marketing data into executive-ready insights, strategic recommendations, and cross-functional marketing initiatives across healthcare, financial services, nonprofit, technology and public affairs organizations.
Overview
6
6
years of professional experience
Work History
Digital Manager
PLUS Communications (Omnicom)
07.2024 - Current
- Promoted twice in under two years in recognition of exceptional performance, expanded client ownership, and demonstrated leadership across high-impact marketing initiatives.
- Lead integrated marketing strategy, project management, and creative execution across 17+ client accounts, simultaneously managing up to 9 active accounts while coordinating cross-functional teams, executive stakeholders, and client priorities in a fast-paced agency environment.
- Analyze campaign performance, customer engagement, audience behavior, and creative effectiveness to identify meaningful trends and translate quantitative marketing data into actionable recommendations that improve campaign performance and inform strategic decision-making.
- Develop executive-ready reporting decks and client presentations summarizing campaign performance, marketing insights, and strategic recommendations for senior client leadership, executive stakeholders, and funding organizations during monthly reporting and board-level meetings.
- Manage multi-million-dollar integrated marketing campaigns spanning healthcare, financial services, nonprofit, technology infrastructure, and public affairs organizations while ensuring projects remain on schedule, aligned with business objectives, and delivered with minimal oversight.
- Partner with strategy, creative, advertising, design, and digital teams to develop and optimize integrated marketing assets across paid media, email, website, SMS, and social campaigns using audience insights, performance trends, and best practices.
- Continuously evaluate campaign performance through engagement metrics, click-through trends, audience behavior, and email analytics, consistently achieving 73–89% email open rates—well above the industry benchmark of approximately 15%—while refining messaging, creative, and campaign strategy to maximize engagement.
- Produce recurring executive reporting, weekly advertising performance reports, campaign analyses, and strategic presentations that transform complex marketing data into concise, actionable insights for clients and internal leadership.
- Develop integrated marketing content including paid advertising, email campaigns, website copy, SMS campaigns, executive presentations, and digital communications while maintaining brand consistency across diverse client portfolios.
- Introduced AI-supported workflows for reporting, copy development, creative ideation, and quality assurance that improved operational efficiency, accelerated recurring deliverables, and strengthened quality control across multiple client accounts.
- Strengthen team operations by mentoring junior colleagues, improving project workflows, proactively identifying risks, and independently leading mission-critical initiatives during periods of limited leadership availability, including successful management of high-priority client deliverables during executive absences.
- Identified workflow inefficiencies and implemented standardized processes that improved project coordination, reporting consistency, and cross-functional collaboration across multiple client teams.
- Promoted from Associate → Senior Associate → Manager
Head of Marketing & Client Relations
Brimble & Clark
01.2023 - 01.2024
- Directed integrated marketing initiatives across digital, web, social, and print channels while serving as the primary point of contact for celebrity talent, athletes, brand partners, and client stakeholders.
- Analyzed audience behavior, platform performance, and campaign analytics to identify optimization opportunities that contributed to a 195% increase in organic growth and a 15% reduction in audience drop-off.
- Developed integrated marketing strategies, website copy, press releases, promotional content, and standardized marketing processes that improved campaign execution, collaboration, and overall operational consistency.
Account Manager – Digital Marketing
Nailed It! Media
01.2021 - 01.2022
- Managed digital marketing strategy for podcast brands by monitoring audience engagement, campaign performance, and platform analytics to guide creative recommendations and content strategy.
- Developed editorial calendars, copywriting, publishing strategies, and performance-driven content that increased audience growth by 300–500 followers within one month while strengthening overall engagement.
Education
Bachelor of Arts - Journalism And Business
James Madison University
Harrisonburg, VA05-2023
Skills
- Marketing Research
- Consumer Insights
- Marketing Analytics
- Campaign Performance Analysis
- Creative Optimization
- Audience Insights
- Marketing Strategy
- Project Management
- Cross-Functional Collaboration
- Executive Presentations
- Marketing Reporting
- Copywriting
- Content Strategy
- Stakeholder Management
- Process Improvement
- Client Relationship Management
- Google Workspace
- Microsoft Excel
- Canva
- Adobe Creative Suite
- HubSpot
- HotJar
- Cision
- Wix
- AI Productivity Tools
Highlights
- Promoted from Associate → Senior Associate → Digital Manager within two years based on performance, leadership, and expanded client ownership.
- Lead integrated marketing strategy, reporting, and creative optimization across 17+ client accounts, managing up to 9 concurrent accounts in a fast-paced agency environment.
- Translate campaign performance into executive-level insights and strategic recommendations supporting multi-million-dollar marketing initiatives across healthcare, financial services, nonprofit, technology, and public affairs organizations.
Languages
English (Fluent)
Arabic (Fluent)
French (Professional Working Proficiency)
Timeline
Digital Manager
PLUS Communications (Omnicom)
07.2024 - Current
Head of Marketing & Client Relations
Brimble & Clark
01.2023 - 01.2024
Account Manager – Digital Marketing
Nailed It! Media
01.2021 - 01.2022
Bachelor of Arts - Journalism And Business
James Madison University